subject: Jordan retros Shoe 2010, survival or destruction [print this page] Jordan retros Shoe 2010, survival or destruction
In the popular footwear, a kind of such arguments by 2010 is China shoe "2012". This is a delibrately sensationalizing, or are displaying the terrible reality? "Power" crisis As the labor-intensive industries, shoemaking like "migratory birds" same, its development and transfer by land resources, labor costs, the raw material supply, environmental protection and sales market on the influence of various factors and restraint. Because of this, the global shoemaking center of gravity is as these factors change constantly shifting: early in Italy, Spain, Portugal and other countries, The 1960s in Japan, Taiwan, South Korea, Hong Kong and other places, At the end of the 1980s and early 1990s, and transferred to mainland China coast, until today. Relies on cheap land and Labour costs, rich industrial resources, improve the investment environment, to 1996, China has become the world footwear, and appears to have major exporter of industrial cluster development state. Generally speaking, there are four major industrial cluster: (this paper from: bo rui management | / online) darticle3 / list asp? Id = 132467 | 42 One is the guangzhou, dongguan, shenzhen, huidong etc,air jordan retros as a representative of the guangdong shoe industry base, mainly producing high-grade shoes; The second is wenzhou, taizhou, possessing etc, as a representative of the zhejiang shoe industry base, mainly producing cheap shoes; Three in chengdu, chongqing, as a representative of the western shoes industry base, mainly producing shoes
Four in quanzhou, jinjiang and shishi, PuTian etc, as a representative of the fujian shoe production base, mainly producing sports shoes. In the following 10 years, China's shoes development is also improved by leaps and bounds, annual with 10% ~ 20% of increases in development, according to the statistics, in the global annual output quantity 150 billion pairs of shoes, China's share of the annual output is more than 100 billion pairs. Among them, 2008, export as stuffy symptom billion pairs, amounted to 288 billion dollars, jordan retros domestic consumption of 20 billion pair of shoes commodity retail sales, 3,000 million yuan RMB. As the United Nations industrial company officials said, a very long time, it is difficult to find in global than China better suit shoemaking economies. jordan retros 1 Now, however, in this piece of flourishing behind but has been fraught with peril. This crisis in three years ago has sound the alarm. jordan retros 2007 October 24, once and yuen, HuaJian, xing cylons is same, it is the landmark of dongguan footwear enterprise ascends shoe suddenly job-transfer, often to compensate the cost of more than 4000 yuan ended its in shoemaking course. This is the scene in the new labor contract law two months before the implementation of real LingLiuTian. Next September, by the us subprime mortgage crisis triggered a financial crisis began to global swept through. At this time, known as the "world factory" China has definitely feel chill blast, low-cost production as dominant shoemaking enterprise is in panic among. Asian shoe industry association secretary-general li peng, said in an interview in guangdong shoes surges face the competition pressure in the 1990s at least ten times. That year, "dongguan thousand shoe enterprises collapse", "wenzhou two-thirds of enterprises become the shoes all" missing "" wait for news began to like flu spread in the same anecdotal. Want to know, these places have spread all over thousands of factories shoe leather enterprise, hundreds of thousands of workers in here to produce shoes. Night and day endlessly The problems of Chinese shoe, economists YiFeng such concluded: one is the production in large quantities, but the products and low class, technology content is low, and low value-added export can only rely on low-cost only concerns. 2 it is heavy manufacturing, research and development ability is low. Three is the production of strong, but marketing is poor. The industry lack of unified coordination, the export market and are too centralized. Scramble for export market, local enterprises between undercut each other's prices, profits down. 4 it is heavy products, but the brand construction weak. Most enterprises brand awareness is very weak, some enterprise want to make brand but lack of strength, some enterprise has the strength but grudge in brand construction do more energy and financial investment. Some insiders noted that China shoes industry and even the whole manufacturing the fundamental problem is the absence of the brand. According to enterprise to points, China shoe factory real there are four main kinds, one kind is purely tiepai foundry enterprises; One kind is to do foreign brand agent, One kind is the independent brand, And those that are various business consideration. Among them, the four types in the first kind is in the majority, do the independent brand, when is rare. This led to the following a series of questions appeared: 1. The vacancy of the pricing. With tiepai processing primarily Chinese shoe still in world shoe industry value chain system low-end position, as the choke the throat, look a large scale production, but is only do for others, and help others outfit to win huge profits, and the oneself only when making every pair of a few yuan even only a few yuan processing charges. Concerned data shows, a pair of internationally price over $100 jordans shoes just pay production this pair of shoes of Chinese workers less than $2. In addition, because each enterprise order quantity growth far beneath production capacity growth, between enterprise malignant competition, big price war. So, although China shoes industry has a monopoly of yield, but in little loss pricing. 2. The cost of pain. Because no pricing, enterprise's profit this already very low, plus the rising prices of raw materials, the RMB appreciation, export tax rebates reduce,nike air jordan retros human factors such as the rising costs of superposition, make a lot of enterprise profit space further squeezed. At present, shortage of also became make shoes ten-thousand-enterprise headache. "
The wage open to 1500-2500, or provoke malcontent work. Some enterprise even chuai wear of the hundreds of thousands of cash to other enterprise to dig, such competition are a little malformation." Fujian los fanch shoe general manager ChenYingHong disclosed. 3. Trade friction.jordan retros shoes Cost control became a knife suspended in shoes entrepolis head makelisi blade. For saving cost, many shoes ten-thousand-enterprise started to use cheaper materials, resulting in product quality importing failed to meet the standard, which caused a series of trade barriers. According to the mofcom statistics, 2008 quarter, there were eight countries and regions on Chinese products anti-dumping and countervailing investigation cases of 17 cases, involving amount 19.1 billion dollars. Chinese shoe enterprises unconsciously sank into a low price -- inferior - exit "cycle. Obviously, before relying on cheaper-wage locale profit mode of production to today already unsustainable.
