subject: What Two Words Will Improve the Effectiveness & Success of Your Chiropractic Marketing? [print this page] What Two Words Will Improve the Effectiveness & Success of Your Chiropractic Marketing?
When marketing your business, you don't punch a time clock, beginning and ending the same time every day. Unless you consider the time get up until the time you go to bed and even then, if done consistently, your marketing will continue while you sleep.
Marketing should not be considered work. Marketing is energy, foresight and time. Think of it as just part of your daily routine. Whenever you go anywhere you should be marketing. Please don't confuse this with advertising. Marketing is not about placing ads in the newspaper. The American Marketing Association defines marketing as such;
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Successful marketing doesn't ebb and tide, but is a continuous stream, with a current. At times a gentle movement forward and if putting a lot of time and energy into your chiropractic marketing the momentum will pick up and become a more forceful movement.
As important as words are in your marketing, so are your actions, those little things that go above and beyond what is expected. Two words specifically combined with an action have catapulted many chiropractors to new levels of success. In fact these two words are so important to your chiropractic marketing that they could mean the difference between a ho-hum practice and a killer practice.
When a patient refers a friend or family member to your office that is chiropractic marketing that costs you nothing, it's like a gift to you. Isn't that a lovely compliment to you and your staff to know someone has so much confidence in you that they would recommend you? What an honor and one that should be acknowledged.
What is your office procedure when a new patient comes in?
A patient begins care with you?
An existing patient refers someone to your office?
Or a patient has done all three, how do you show your gratitude?
I hope you say, Thank You!
Do you use those words in your chiropractic marketing? If not, then why? Why wouldn't spend your time and energy acknowledging someone else's time and energy? Sending thank you notes or letters was once considered standard practice after receipt of a gift. However with all of the technology today, sending a thank you note in the mail has become a forgotten gesture of appreciation. Consider this the next time you visit with a new patient, they have "chosen" you and your office to help to them achieve optimum health.
A question often asked on new patient paperwork, "Who can we thank for referring you? " Do you really thank the person who referred your office to a friend or family? A simple card, with your sincere thanks in your handwriting, is BIG!
Why wouldn't you send a thank you to the one who refers others to you? What would it cost you, your time, your energy and a stamp? And consider what you will get in return, more referrals, enthusiastic patients. Could you use more of those?
Looking back on what was stated earlier, a thank you card, note or letter from you, is an active process of creating, communicating, delivering and exchanging a value. Gratitude is very valuable to those who receive it and it will prove to be a very valuable tool in your chiropractic marketing.
