subject: Role of The Internet In Marketing [print this page] Role of The Internet In Marketing Role of The Internet In Marketing
Marketing has changed so much over the years. With the Internet as a global marketing arena, you really have a broader spectrum of customers to address. It's a completely different ball game. The role of the internet in marketing is essential. If you're not using it you're way behind and you need to catch up.
It's the same business really. You have a product that you want to sell. You find customers that are interested in your product. You make the sale. I've done cold calls and door to door visits. I've done it all. There is a way you go about getting your foot in the door. With the internet, it's the same thing but you just have to use different methods.
The first thing you have to know is that you can get many products to sell on the internet. You should research affiliate marketing. This is where a company rewards someone for getting a person to their website and getting them to perform a certain action. In most cases this action would be purchasing a product. Each affiliate is provided a unique link for them so they can be rewarded when the action is performed. The thing you should know is that you can make better commissions than other products you may have sold before. You can get up to 75% commissions with digital products, for example. Digital products are informational products such as e-books. Because they cost very little to manufacture, it has a huge profit margin. The best marketplace for this is Clickbank. You can research different products and find out the amount of people selling it and how much commission they're paying you. Do the research.
You can promote your products in various ways such as websites, articles, blogs, E-Mail marketing, and Pay Per Click marketing. I would stick with things that cost you little or no money. The reason I say this is that you learn the business and how it works with free promotion such as article marketing. If you make a mistake it costs you nothing. You learn from your mistakes. Blogging is also a free way of promoting your product. Try these first before moving onto more expensive types of marketing such as websites, e-mail marketing and pay per click marketing.
You can create a a website by acquiring a domain name and purchasing web hosting. If you don't know anything about dreamweaver or ftp sites you might want to get a professional to do it for you. I personally learned it on the internet by reading articles and purchasing some educational tools. Once you get the idea of it, it's really not that difficult to learn. A website gives you a credible way to promote. Also, you can put an email form onto your site and use a company like Aweber to get the form from and to help you receive and keep the names and addresses you accumulate. You can use their auto-responder program to send out emails regularly.
As you can see, there's no lack of ways to market. The role of the internet in marketing is clear. If you need more information on internet marketing please visit my website
