subject: How Lawyer Web Design Can Benefit The Lawyer [print this page] How Lawyer Web Design Can Benefit The Lawyer
As an attorney, you will need customers for surviving in the market. In today's world your presence on the Internet is of vital importance. To be on the net, a website is required, one that will push your credentials to the foremost. A good advocate needs a workable lawyer web design that will bring traffic and customers for revenue.
For clients to reach you, your presence on the web has to be brought to their notice. A person searching for a good attorney undoubtedly has some legal requirement, which he will specify in the search box. The search engine should land him on the page, which must then satisfy his requirement.
Therefore, a good lawyer web design should be search engine optimized. The engines should be able to rank the site and present it at the top of the results after the search. There are two basic requirements that must be met for this to happen. One of them is the presence of key-words and key-phrases. The other is easy navigation.
The search engines utilize what is known as crawlers to rank the sites. Depending on the subject of the website, the crawlers will look for certain key-words or phrases. These are the terms a customer would most likely type in the search box, when looking for a suitable advocate. Engines keep track of such terms and list them in order of their occurrence.
Merely filling in the page with key-words and phrases is not enough to make a ranking. Organic search is used by the engines to check and disqualify sites, which show an overindulgence of these words and phrases. These should be naturally woven into the fabric of the lawyer web design page and not stuffed in somehow.
The next issue is that of navigation. If the crawler is unable to get past a page, it will neglect ranking the pages it is not able to access. The overall ranking then suffers. The links which make it possible to move from one page to another should be easily accessible. Most crawlers rely on simple techniques to navigate and are quickly stumped by sophisticated and complicated web design techniques.
The ease of navigation in lawyer web design is of importance to the client as well. When he is looking for something specific, he will be more interested in looking at whether the advocate in question will be able to satisfy his legal requirement. All other issues are secondary to him. Therefore, if he does not find what he is looking for, he may investigate further in other pages. His patience is bound to run thin if he does not find his target quickly, and he may then move on.
Once the visitor has landed on to the specific page, he has to be shown that he can rely on the attorney for getting his legal needs met. This will now depend on what the advocate is offering as a service and how it matches with the visitor's needs. The content should be presented in the lawyer web design in such a manner that the visitor will feel sufficiently interested to discuss more on the matter.
The lawyer web design should therefore, target traffic generation. More visitors should be taken to the website and given confidence that they have landed on the one page which is going to solve their problem. This would give more chances to convert prospective visitors into clients who bring revenue. It will then be up to the advocate to change them into satisfied customers.
