subject: When being unique gives you the edge [print this page] When being unique gives you the edge When being unique gives you the edge
A lot of search engine optimisation involves chasing the crowd. The crowd of internet users present a target for the average business, and the crowd of competitors present the obstacles that are in the way. All of this crowd-chasing can be incredibly tiring, but what else can you do?
For one thing, you can take a step away and stand out from the crowd.
The idea of targeting a unique angle for business is not unique. Every business aims to have something that sets them apart, because it's an easy way to get customer attention. When it comes to search engine optimization, though, this concept often does not apply. In the rush to beat others for competitive keywords, site owners forget that one way to beat them is not to join them.
The concept of being unique makes it difficult to pin down a process, so it's impossible to list a 'how to' here. It is possible to pick out some of the steps on the way, though. Here are some things to think about if you want to take this approach to your search engine optimisation:
*The clues are in the SERPs. Usually, studying SERPs will provide inspiration.
*Spread out a little. Just because you have a unique angle doesn't mean you have to ignore all other angles. This strategy works better if it's a part of your SEO plan, not your whole plan. You can discuss this with us at SEO Consult.
*Don't be afraid to target a tiny area. Business owners often avoid low-competition keywords because the traffic is so much lower than with high-competition keywords. The point of targeting low-competition keywords is that all it takes is a little work to reach the top. This gives you a better chance of getting all the traffic from one keyword, rather than a small percentage.
*Don't be afraid to target a tiny area. Business owners often avoid low-competition keywords because the traffic is so much lower than with high-competition keywords. The point of targeting low-competition keywords is that all it takes is a little work to reach the top. This gives you a better chance of getting all the traffic from one keyword, rather than a small percentage.
