subject: Video Spokesperson on Websites or Single landing/sales pages [print this page] Video Spokesperson on Websites or Single landing/sales pages
One of best decisions to embed a video spokesperson to your website is the first step to your website conversion. After all, a spokesman for video can accommodate visitors to your site, take a tour of your site, connect with them on a personal level and provide further information and invites visitors to take your desired action. To get the most out of your virtual spokesperson, although the role you want to script. Not only is your voice greeting visitors on the homepage, it will also welcome when they arrive on a landing page. Because visitors arriving via a landing page come through the back door so to speak, you'll want to shape your script carefully, so it is most effective.
Your site can target any number of segments of visitors ranging from students, young adults, professionals, athletes and parents and seniors (and beyond).
When your virtual model rays on the home page may greet the community at large, when placed on landing pages, the spokesperson can accommodate different segments of the audience.
This requires careful scripting and expanded conceptualization. When hosted on common pages such as the home page and About Us pages, the script should be inclusive so that all visitors feel as if the voice of the video is talking directly to them.
Landing pages can feature specific language to the target demographic. After all, those who arrive from advertising on a site of fantasy football will be installing a different demographic than those from a link in a genealogy forum.
For each of these different visitor demographics are unlikely to ever see one of the other landing pages. The visitors first saw an external call to action as a publicity prompted to click on the link and go on your site.
When the visitor arrives at the destination page, he heard a message promising something for the link. What is this message? Let's say your site sells house wares. Maybe you ran an ad campaign targeting freshmen and their parents by offering advice and products designed for the manufacture of the move into the campus life as smooth as possible.
Now these visitors have heard the message on relaxing in the dorm life and how your products are wonderful, your voice needs to follow up video on that! When he/she speaks of products designed for seniors, they will address the audience wrong.
On the other hand, if the virtual spokesperson begins with something like "You do not know how you will store the leftovers in your dorm room or worried about accidentally eating your roommate ...," turkey sandwich message your advertising campaign will continue, your visitors a sense of continuity, and original call to action will be strengthened. These elements work together to put your visitors at ease and motivate them to act on the initial call to action.
As your visitors spend landing pages in the main pages of your site, they will meet your virtual spokesperson continues to be friendly, knowledgeable and informative. When script correctly, the transition will be seamless and all visitors feel as if the virtual spokesperson speaking directly to them.
