subject: Tips And Tricks To Optimize Your Pdf Files For Seo [print this page] A Portable Document Format is a computer application widely used due to its beneficial features. PDF is a format that is more portable and equips a user with great security features. A user can secure the information from copying, editing, printing or viewing the PDF file. You can use any of these security features as per your requirement. One can present a document in a professional manner and keep the information secure from copying or printing while posting the file on the Internet. Search engines can index PDF files easily. This format has its utility in the process of Search Engine Optimization. A user only requires optimizing a PDF document so that the search engines can recognize the relevance of the document and index in the first few pages.
Techniques of indexing PDF files:
When you create a PDF document, you should first concentrate on the words used in the text. In other words, a person should use relevant keywords and catch phrases that web portals can read and index the file. For this purpose, a person can use a keyword in the title of the document for increasing the chances of indexing in a portal. You also have to format the text, which means use less of images. These web portals are not able to read the text within the images properly. You should conduct a thorough keyword analysis. A person should also know where to use bold and italics words in a document. In other words, you should treat a PDF document as Hyper Text Markup Language document or Word document. In case if you use an image, you should also place a caption describing an image. In this caption, a person can deploy a keyword so it becomes easy for a portal to read. Ensure the continuous occurrence of the selected keywords and phrases throughout your PDF document. This helps in PDF listing reach a higher position in the search results. One should deploy call-to-action phrases that persuade the visitors to click on the PDF file. However, one should avoid keyword stuffing. Another vital factor is to provide links to a PDF file from already indexed page. You can also add links to a PDF document from the relevant pages of your web site. Provide links that direct a visitor to your site. Before publishing the PDF text, a person should ensure the proper functioning of the links. Lastly, one should also submit these documents to PDF specific web portals.
Nowdays, various PDF Converter software are available in the market that can convert word to PDF and make documents secure for indexing.
