subject: How to make your websites well optimized [print this page] How to make your websites well optimized How to make your websites well optimized
Anyone who uses the internet knows who Google is and has probably used it before. Different people need a website for different reasons but if your intent is to find customers, clients, or gain any form of attention then you should start focusing on getting your site to rank high in Google. The internet is a vast place and needed the best structure possible. This task has been accomplished by search engines; the largest of which are Google, Yahoo, and Bing. SEO, also known as search engine optimization, is ideal for people who are trying to get visitors to their site and don't want to pay outrageous prices to get them. However, many people don't really get SEO and end up doing the wrong things. This article will be discussing some of the common mistakes that occur when you're trying to optimize your site.
Most new webmasters commit the SEO mistake of making the site too flash-heavy. Even though flash gives your website the "coolness" factor, it's not really recommended when you're doing SEO. Flash may help you with the visitors to your website, but search engines can't see it and therefore it can't be seen by the spiders.
The search engine bots only care about the text on your site and if it's not found, they'll go to another site. This is the only way to rank high. You can still have your flash as long as you use text also so that the search engines can find your site. Remember, the more text you have, the better it is.
The second big mistake is internally linking your pages wrong. It's difficult to control how other sites link to you, but you have total control when it comes to linking your internal pages. Linking strategy is a gem that is not even employed by most and you can reap the rewards of having higher page rankings. It is even common for internet marketers to overlook internal linking and focus more on sending the visitor off someplace else. Just try it and you will see results. A good internal linking strategy can get all of the new pages you add to your site to rank fast. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Another SEO issue to overcome is choosing a bad title and description, as these can reduce your overall search rankings. Search engines will factor in the keywords and themes chosen in the title and description to try and calculate a ranking for your site overall. Search engines are more stringent with their ranking structures and choices now than they were a few years ago, so pay attention to these elements.
Search engine optimization is the perfect solution for anybody who wants a long-term traffic source that will bring targeted visitors to your site for years to come. And if you put in the extra effort to master SEO; you will be able to dominate niches and make a killing online. Just a little patience, that's all. This is so simple: find out what the search engines want and give it to them, master that and SEO will be a breeze.
