subject: How to generate relevant keywords for your site [print this page] How to generate relevant keywords for your site
It doesn't really matter what kind of website you have or what online business you run, you'll always need targeted traffic. You need to get your site optimized for the search engines if this is your aim. When you go about SEO the right way, you will get that target audience and that audience will usually be ready to act. On the other hand, if you're new to the SEO game, it's important that you learn a few blunders to stay away so that you don't harm your chances for success.
Your aim should be for the search engines to like you, you don't want them to ban your site. That is why it's necessary to understand what you shouldn't do so that you can succeed. In this article we'll be discussing about various search engine mistakes that you should avoid if you want to get quality visitors hitting your site.
Images do enhance the look of your site, but just like too many cooks spoil the food, having too many images is not good. In fact, you could reduce your search engine rankings by having too many graphics and not enough content, which is what the search engines are looking for. Even though your images might have text on them, they're not the same as the plain text on your site. Search engines aren't able to read images, so if your navigation links to other pages in your site are written on images, they're useless for SEO purposes. If you do use graphics, be sure to put your chosen keywords within the ALT attribute for each image. These tags can be read by the search engines, which can help your rankings somewhat.
If you don't perform your keyword research correctly then your entire campaign will be worthless. If you don't research your keywords well enough and don't have a strong keyword list, it spoils your optimization efforts. Have fun trying to convert untargeted visitors; it is almost impossible to do. Apart from that, choosing keywords that people aren't searching for doesn't really make sense. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. Your keywords have to be words people are using to search, and they have to have less competition. Free keyword tools that can be accessed online are available to put together a list of keywords.
Never listen to SEO practitioners who tout SEO techniques that don't use good ethics. Nowadays, you find a number of companies who aim at providing SEO services. Some of these companies are legit, but some use methods that don't consider ethics to go about SEO. You don't even come to know about this until your site gets banned by search engines. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. The more transparent they are, the better it is.
Search engine optimization is the perfect solution for anybody who wants a long-term traffic source that will bring targeted visitors to your site for years to come. SEO requires you to stay consistent and persistent; do this and you will beat the competition. Sometimes the best things are worth waiting on. As long as you choose the right keywords and have good content for your site, SEO should be able to give your online marketing a big boost.
