subject: How To Increase Archived Email and Newsletter Visibility [print this page] How To Increase Archived Email and Newsletter Visibility
Archiving your newsletters and marketing emails is a great way to increase traffic from search engines. In order to maximize this tool, there are some free services available. Here are some tips for getting the most exposure for your archived emails and newsletters.
Use Facebook and Twitter to Link to Archives
By adding your Facebook and Twitter accounts to your marketing emails, you can build a following and presence on both of these popular social networking sites. Every time you send out another newsletter, make a posting on these sites updating your followers and fans including the link to your archive page. Twitter's posting limit is 140 characters so, if necessary, use one of the many URL shrinking services available to make it more manageable in your tweets.
Implement an RSS Feed On Your Website
RSS, Real Simple Syndication, is another way to increase traffic to your archived email webpage. Giving your newsletter subscribers the opportunity to subscribe to the RSS feed enables them to be notified of the release of your newsletter even if they don't open the email. When they follow the link provided by the feed, they are brought to the archive page. This increase in traffic should increase your ranking with the search engines.
Post Links on Message Boards and Forums
Your signature on any online message board or forum postings should include a link to your archive page. Postings on these sites need to be more than simple ads obviously begging for traffic which will surely get you banned. Make sure your postings are relevant and informative to make the reader want to see what else you may have to say or offer. Linking to your archived email and newsletter page will give them an accurate introduction to you and your business.
Take Advantage of Social Bookmarking
Delicious and Digg are two of the most popular social bookmarking services, but there are others. These services offer a really good opportunity to increase the visibility of your archived newsletters individually. Delicious allows you to bookmark any newsletter you deem appropriate so that anyone performing a search on that site will find your newsletter if it matches their search term. If they find your newsletter helpful or informative, they will bookmark it as well. It is important to pay attention to the bookmarking website's rules and protocols. While Delicious allows you to bookmark your own pages, Digg does not view this practice in a good light. Check out the sites rules before signing up to make sure membership will be beneficial to you.
