subject: How to maximize sales shopping [print this page] How to maximize sales shopping How to maximize sales shopping
For some, a 3 page checkout is just the same as waiting on a 20 foot queue at the supermarket. Shopping sale
Research has shown that if a followup is made within 24 hours on those aborted orders, up 30% of those orders can be salvaged. In some cases, it had been discovered that for every successful checkout, there could be up to 9 aborted orders. For example, a person who just added an electric guitar to his cart would probably be interested in guitar strings, a guitar case and probably even a guitar amplifier. Since most paid carts are not this advanced, you would have to carefully choose products to cross sell. You could manually select items to cross sell or you set it on auto. On average, the salvage rate is 15%, which is not too shabby.
The first thing you need to do is sign up with a reputable shopping cart that has a good reputation and lots of features that help encourage sales. Cross Sell
You can increase your revenue by selling more products or by selling at a higher margin. Most database shopping cart software store loads of useful data which merchants can later use to fine-tune their stores. Some shopping cart software term it as the One Page Checkout while others call it the Easy Checkout feature. So learn from Amazon and cross sell.
Since attending to each and every aborted order is time-consuming, you can program your cart's auto responder to automatically react to an aborted order within a certain time frame by simply checking a check box.
Once you have signed up with a shopping cart, the question you might ask would be - "What features will help encourage sales?"
You see, you can easily apply the auto responder feature to react to or work in tandem with other features of your shopping cart.
Take for instance the failed checkout list. If you are frequently short of time or are running an online store all by yourself, you would probably appreciate this feature more than others. Why do people setup web stores? To make money, naturally. Amazon have invested heavily in their system which meticulously and constantly analyzes buyer trends. As such, there is even a database for failed or aborted checkout transactions.
