subject: The 10 Most Common Sales Mistakes And How To Avoid Them [print this page] The 10 Most Common Sales Mistakes And How To Avoid Them
According to reports published by the Direct Selling Association, the estimated amount of direct sales made in the US in 2009 was worth $28.33 billion. Moreover, the estimated number of salespersons in the US in 2009 was 16.1 million. Salespersons are everywhere, selling everything imaginable. However, some salesmen make a killing, while others are only able to make average sales. The reason for this is that there are some basic mistakes that many salesmen make. Common Sales Errors
Salesmen are often prone to making some basic mistakes that prevent them from closing the sale. Some mistakes are just small hurdles in their path towards success, while others are fatal enough to affect their career in the long run. Here are some common sales mistakes and tips to avoid them: Not Researching about Clients: Sales professionals often fail to research about their target audience, which can prove to be a fatal error. It is recommended that the sales representative learns about the taste, buying behavior, income and budget of the prospect before the sales meeting. Being Unprepared: Another common mistake committed by sales professionals is not being well prepared. Learn about the features and functionality of your products in depth so that you can resolve all the queries of the prospect. Not Listening: Salesmen often start selling without listening to the customer's requirements. Do not jump straightway to selling, first listen to the client's needs and then offer a solution. Overselling: Overselling and being overly aggressive can annoy the prospect and kill the sale. Avoid being too pushy and learn when to stop. Not Asking for Orders: Everyday, several sales are left in limbo because the salesman gives his presentation, quotes the price and waits for the client to make up his mind. However, asking for the order can be the push your client needs to make a final decision. Confrontational: In case a customer makes a statement of distaste or dislike about your product, avoid being confrontational. Maintain your calm and try to shift his focus on to the benefits of your product. Over-Talking: Going off the topic while over talking is another mistake. Try to focus on making sales instead of sharing irrelevant stories. Not Following Up on Leads: Salesman often neglect following up on leads. Always remember to follow up on the leads, regardless of how far-fetched they might seem. Inadequate Prospecting: Lack of sufficient prospecting can be another issue. Prepare a realistic prospecting plan and devote enough time to look for new customers. No Personal Growth: Salespeople often fail to invest in their own personal growth. Enhance your knowledge by reading sales books and magazines, obtaining sales training and attending sales seminars. To know more about how to avoid these common sales mistakes and much more, visit salescoach.us. The Sales Coaching Institute has over 25 years of experience in training sales professionals from some of the largest organizations.
