subject: Sales 3.0: The New Contact Sport How To Use Social Media Marketing For Sales Success [print this page] Sales 3.0: The New Contact Sport How To Use Social Media Marketing For Sales Success
LinkedIn is approaching a membership of 70 million professionals. Facebook has over 500 million active users. Moreover, people spend nearly 700 billion minutes every month on Facebook. Today, the buying behavior of consumers is largely influenced by social media websites, such as Facebook, Twitter, LinkedIn and Youtube. Social networking has evolved as one of the fastest modes of advertising through word of mouth. Today, more and more marketers are trying to leverage the power of social media marketing. The Sales 3.0 Tools Sales 3.0 and social media marketing tools offer vast improvements over the traditional selling methods. However, the Sales 3.0 tools still include the same basic concept of selling, only the methods and processes have been modified. Sales 3.0 is all about viral awareness. It focuses on engaging the prospects through social networks and developing brand loyalty with an intention to improve sales. Sales 3.0 tools can help sales professionals to constantly feel the pulse of prospective clients and close deals at a much faster pace. Moreover, Sales 3.0 and social media marketing approaches can help save time, reduce costs, sustain a competitive edge and produce superior business results. Social Media Marketing Tips for Sales Success
Here are a few social media marketing tips to help you improve your sales: Get Online: Start writing blog posts to draw the attention of your prospects. You may cover several topics, including the recent industry trends, product features, success stories or other interesting topics that your customers would like to read about. Upload the videos of your products or services on video libraries. Visual clippings can greatly enhance the visibility of your products and services. Also, create accounts on popular social networking sites. Join Online Groups: There are several online communities on these social networking websites. Join the communities related your products or services. First, carefully observe the activities going on there. Then, start participating in the forums, post queries and initiate discussions. Start Interacting: Once you have established a rapport within the community, start identifying and interacting with your prospects. Reports suggest that interacting with your prospects on social media websites can increase the probability of getting an appointment 8-fold. However, avoid making blatant marketing statements or bombarding your prospects with promotional messages, as this can annoy them. Engage your prospects in meaningful conversation, listen to their problems and offer them useful advice and tips. Then tastefully introduce your products or services to them. Visit salescoach.us to know more about social media marketing for sales success. The Sales Coaching Institute offers highly effective sales management training to help sales representatives.
