subject: How To Get And Use Sales Testimonials For Selling Success [print this page] How To Get And Use Sales Testimonials For Selling Success
Sales testimonials are one of the most powerful, easy to use and inexpensive tools that can boost your sales. People are more likely to act on a referral from an acquaintances or a friend rather making a purchase based solely on a sales pitch. They want to confirm whether the product is actually useful before they buy it. Success stories and rave reviews of your products from other individuals are bound to build more trust among your prospects. This will help them overcome any skepticism and convince them that they are making a wise choice by investing in your product. Tips for Getting and Using Sales Testimonials Here are few tips to collect effective sales testimonial for sales success: Request for a Testimonial: Create an autoresponder or call up your customers personally to request for a testimonial. Ask them what they have gained from your product or service and how your product or service has helped them to overcome their problems. It is preferable to make a request immediately after the sale because the details of your product or service will be still fresh in the customer's mind. Create a Feedback Form: Include a link on your website with a feedback form to enable customers to give their vote of confidence to your services or product. Place this link next to the testimonials that have been already gathered. This will help the customer understand the kind of feedback you are looking for. Use Compliment Letters: Each time you receive a compliment letter or e-mail from a client, use their comments on your site to promote your product. However, do not forget to ask for their permission before doing so. Free Samples: In case yours is a new business and has not made much sales, offer free samples of your product to your prospects. Ask them what they feel about your product. Once you have collected the testimonials, it is important to use them effectively to enhance sales. Here are few tips to leverage your testimonials: 1. Place them on the best sections of your website, to share them with visitors. Put the most effective ones right in the center of your homepage.
2. Create a whole page solely dedicated to glowing testimonials.
3. Use them in flyers, brochures, advertisements, free reports, cold calling scripts and emails.
4. Play the audio or video versions during a meeting with a prospect. Visit salescoach.us to learn more sales success techniques. The Sales Coaching Institute offers interactive training sessions to help you overcome the potential hurdles to sales success.
