subject: AdWords for the beginners – What should you do in first 4 weeks? [print this page] AdWords for the beginners What should you do in first 4 weeks?
You may find that more marketers start using AdWords nowadays because AdWords' effectiveness has been proven. Google has its own search partners and partners which allow AdWords to appear along their sites. If you are a beginner, how can you start in a short period of time? Here are some necessary steps that you might want to consider to save your time with recognizable results.
AdWords Learning Center Learn selectively
It is not redundant to learn AdWords basics by theories through AdWords Learning Center. But you do not have to learn all 15 chapters. What you really need is the Fundamentals http://adwords.google.com/support/aw/bin/static.py?hl=en-GB&hlrm=es-419&page=examstudy.cs&rd=1 which will provide you quite enough knowledge about basic concepts and AdWords functions. Gradually read those. Don't rush at this point of time. You had better give yourself one or two weeks to understand all of the Fundamental ideas. It is recommended to practice your AdWords while reading the lessons.
Small investment Big achievement
After reading all of the fundamental theories and getting familiar with AdWords' interface, you should invest a small amount to practice. You may want to set up a campaign with $2-$3 daily budget and try to promote a site. You should be clear about this experiment goals. For example, your first AdWords' goals must be 10 clicks or 10000 impressions for 2 weeks. The bottom line is that the real experience gives you real questions. When practicing real experiment, some questions may come to you such as how to choose better keywords, how to target display network, how to target YouTube only, ect. Every time a question comes to your mind, you should get back to Learning Center and search for it. After two to three weeks practicing, you will find yourself more confident. And the campaign result must be improved.
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