subject: 5 SEO Tips for Keyword Use [print this page] Every online business can occasionally use some SEO tips for attracting free search engine traffic. If you are involved in any type of promotional activities online it is always nice to receive free online traffic. Well by developing a good keyword list and then properly placing them in the content of your site is one way to get you plenty of search engine traffic. This strategy is not at all complicated yet it is often overlooked by many online.
Let's review a simple 5 step keyword strategy you can put into place almost immediately to help increase the amount of free online traffic search engines can send you.
Headings
After developing a list of keywords relevant to your site make it a point to place your primary keyword in the heading. Also when using anchor text for linking to other pages or sites always try to use keywords since they will reflect more relevancy to search engines.
Use Sparingly
Do not over use your keywords in any content for a number of reasons. Firstly this will likely make for content that sounds funny to the reader. In addition since search engines consider this 'keyword' stuffing you will likely be penalized for this by having your rank decreased.
Place Most Relevant Words on Home Page
Choose only the most relevant keywords from your list and use these on the home page of your site. This is your 'banner' page and you want to be sure it is clear to search engines what your site is all about.
Use Targeted Keywords
Now what I mean by 'targeted' keywords is to use words that are more descriptive or specific relative to what it is you are promoting. For instance if promoting a particular 'brand' as opposed to just a 'type' of product use the brand name in your keyword choices.
This will help better define what you may be offering and also result in your visitors being more targeted. This is the difference between having buyers or browsers visit your site.
Domain Name
By all means be sure that your domain name contains the most relevant keyword you can place in it. You will not always (if ever) find the best domain name available to you therefore plan on being creative.
Proper keyword use is one of the simplest SEO tips you can implement to increase the amount of search engine traffic you receive. The strategy we reviewed involves nothing more than choosing the right words or phrases from an existing keyword list and properly placing them in your site content. With just the investment of your time and diligence you can easily increase the flow of targeted traffic you receive at your site.
