subject: Spotlighting Your Enterprise Thru Vanity Number [print this page] Spotlighting Your Enterprise Thru Vanity Number
A vanity phone number provides some kind of a unique element that makes a business stand out from its competition. It is an incredibly handy instrument that a business must possess one way or another if it wants to really stick out. This implies that a business owner should know what to do with it, if he or she is to take maximum advantage of this precious tool.
The use of vanity number is a great means of promoting and marketing your product and or service. It is not solely a group of numbers for people to call. More importantly, it guarantees that your customers are aware of your business. It allows them to remember the way of reaching and starting transactions with you.
In choosing the right vanity number for you, it is important to keep in mind certain things. First and foremost, make your vanity number easy to remember. But that is not to say that you can just pick some random, hard-hitting word. Those who risk picking a number that has no relation to the business are simply wasting the number and turning away prospective customers. While you're at it, make it catchy, as well. Something that will stick to their mind so that they know instantly what to dial when the need for your product or service arises.
A vanity number is also more than just a phone number. Certainly, the core function of one is to serve as a means of communication. However, it still plays a part that goes beyond that. It also needs to be chosen such that it becomes a part of any branding scheme that the company or business is implementing. The number should be selected to reflect the branding and marketing strategies, serving as an extension of them rather than being completely separate. This helps reinforce the marketing spiel and gives the impression of consistency.
As an extension on the idea, take note of whether or not a domain name that matches the number is possible. Again, this connects with the image of consistency and helps get the message across to customers that the business knows what it's doing. This also makes it more memorable for customers, since they only need t keep one thing in mind when looking up either the phone number or the website.
Why is it important to make the number catchy? Well, overtime, it has been proven to increase profits. Like jingles in advertising campaigns, a catchy number is easily retained to the minds of the audience. Also, a catchy and interesting number is easier to insert into an advertising campaign or commercial. Lastly, the easier it is to remember, the higher the probability of being able to convert the audience into customers.
