subject: The Myths About Coaching [print this page] The Myths About Coaching The Myths About Coaching
The Truth concerning Business and Executive Coaching
People from all walks of life are jumping onto the coaching bandwagon, lured by stories of ?100,000 salaries, many with little or zero expertise are fighting for their piece of the pie.
Let's get all the way down to facts and demolish some myths, principally generated by the coaching trade itself.
Myth One; you can earn a minimum of ?5000 every week/month as a life/business/government coach
Truth: 40% of coaches earn less than 10k a year, and the majority struggle to remain within the profession for a lot of than a year. The truth is in the bulk of cases it's the coach training organisations that are raking in the money.
Myth Two; Coaching is officially recognised
Fact; There is not one official coach training orgainisation or body that is recognised by any government anywhere in the world. The reality is that some of the larger "international" coaching associations were privately founded by commercial coaching companies for the purpose of externally 'legitimising' their training courses. These varieties of associations typically have a personal business agenda that concentrates on adding giant numbers of members to their database for revenue generating purposes.
Myth 3; Purchasers are crying out for coaches
Truth; The industry has a lot of coaches than clients, during a survey over 50% of ICF coaches said it took them over two years to get their initial coaching assignment. Every week a replacement coaching company springs up providing "certification", the industry is already saturated with ill equipped, "coaches" with little or no actual practical expertise, coaches are crying out for clients.
Myth Four; You would like a ICF (international coach federation) diploma to be recognised as a legitimate coach
Fact; The ICF was fashioned within the mid 1990's by Coach U, a USA based mostly online coach provider for the purpose of certifying their own life coaching courses.
Myth Five; Certification adds credibility and confirms level of experience
Fact: Certification suggests that fully zilch and does not qualify somebody as having the most effective skills and experience as a business/government coach.
Myth Six; Coaching organisations are selective in who they admit on to a lecturer training programme.
Truth: They couldn't care less so long as you'll be able to cough up the cash.
Myth; Coaching can be done over the phone
Fact: Hmm extremely? How can a coach possibly provide knowledgeable advice without meeting the individual personally? Can a Doctor diagnose an Illness over the phone? No he wants to look at you first. The same applies to coaching, a one on one meeting is important in the primary instance for the effective implementation of a training protocol. Then and only then can coaching assignments be dole out at a distance.
So what is vital concerning choosing a tutor for your business?
Experience in business! Theo Paphitis on a recent edition of BBC2's Dragons Den was approached by a prospective entrepreneur to set up a coaching project. When questioned about how many years she had studied, she replied none, I trained with a master over 2 months (NLP master during this case), the only masters are faculty masters or as they're more commonly known head teachers or head masters or ships masters. If anyone calls themselves a master run a mile. She was then questioned what practical business experience she had. Answer none. Theo quite rightly then questioned how anyone could set them selves up as a business coach/trainer/mentor/consultant with out truly having expertise in business!. As was expected all Dragons, quickly dismissed the business model as impractical.
Lets face it if you need your automotive serviced you get a qualified mechanic who has had many years expertise operating on cars, ideally on your make. If you would like your plumbing fastened you get a professional plumber who has served his/her time as an apprentice fixing several sinks etc, if you have gynacologist issues you move to a professional gynaecologist not a plumber!
The same rule applies to taking over a coach, if you want to urge your sales team motivated, rent an educator that has worked in sales, if you would like a tutor to assist your grow your business get one that has either run his own business for a minimum of 5 years or who has worked at a senior level for a serious blue chip company. If you want a lecturer to motivate and encourage your employees to beat obstacles, setbacks and problems get one that has started a business, or ideally several, gone bust, lost everything and began again.
Trust me on this he can offer additional price and practical expertise to your company than anyone who includes a "certificate".
The coaches' role is to enhance results and performance, coaches do not recognize everything and ought to hold their hand up and say I do not apprehend rather than making an attempt to be all things to all men. Executives don't want nonetheless another course, they have unbiased support and constructive input and criticism, the same approach will not work with every client. If you have a set tailor created in saville row, it wont match others. Coaching is the same, individual and bespoke taking the requirements of the individual balanced with the wants of the shopper into account.
