subject: How To Recruit For MLM - The "Relationship Matrix" [print this page] How To Recruit For MLM - The "Relationship Matrix"
Network marketing is about building and creating relationships - there's a simple formula I created a few years ago to show clients, step-by-step, not only how to make this happen for themselves and their business, but equally important...how to place the process entirely on autopilot.
Today, I'm going to share this same system with you that's generated millions of dollars and literally tens of thousands of new clients from all over the world.
Step 1: The first component to this process is generating the lead. Send prospects to your site that have a genuine interest in a benefit that you can provide to them. Keep it simple - use a squeeze page that entices them to submit their details in exchange for a free video or report that provides value to the prospect. The giveaway must be free and ideally, it should be delivered digitally. The more value this giveaway provides the better this system will work.
Step 2: Your first email you send to your prospects should consist of 3 things:
1. Thank them for subscribing to your "xyz" newsletter.
2. Give them 3-4 bullet points of what to expect in the coming days and weeks as far as cool information you'll be sharing - encourage them to be on the lookout for your emails.
3. Give them a link to your report, video or whatever content you promise them on your opt-in page - always make sure under-promise and over-deliver on your giveaway - make the estatic that they requested your free information. This is critical to starting your relationship on the right foot.
Step 3: Emails 2-4 should continue to share over the top, quality information with your audience. I like to space these out 1 day apart each - so the first 4 days they're in your autoresponder sequence, they'll be receiving an email a day from you with cool, free content. Following this format will separate you from 99% of your peer group - most others are sending out emails saying "buy my stuff". Your sending out emails essentially stating, "I want to help you!" There's a HUGE difference between this two very opposite approaches.
Step 4: Email number 5 should consist of a survey - understanding the wants & needs of your audience is paramount. Use surveymonkey.com or surveygizmo.com - you can use both for free and they'll provide you with INVALUABLE information straight from the horses mouth. Keep the survey short and sweet - ask them how long they've been struggling with "x" problem...ask them how much they've spent trying to solve "x" problem, find out specifically, what information they'd like to see from you - and finally, ask them what their single, biggest struggle is that relates to "x".
Information is only as good as the marketer putting it to use. Take the information, compile the answers - then, use this to modify your report (or whatever giveaway you're using), use it to create digital products, use it to create content for your follow up emails, webinars, teleconferences, etc.
This will also help to separate you from your competitors as most essentially "wing it" thinking they know what their audience is looking for and the problems they're experiencing. Take the mystery out of the equation and let your prospects tell you what they want - involve them in the process. They want to feel involved. It's good for everyone - especially your audience.
Step 5: Your 6th email should be the first offer they receive from you. Have them call you for a free "needs assessment" or consultation, offer them a digital product, invite them to a webinar where you'll then sale them something. You get the idea.
Step 6: From here, I like to incorporate a 2 to 1 mix. 2 content emails per 1 email that contains some sort of an offer to buy something.
There's a lot of ways "The Relationship Matrix" can be used and it will adapt as your skill set progresses, but for the average networker this is a GREAT model to follow. It's effective and it's flexible.
Remember, you're not looking for perfection - it doesn't exist. Get the ball moving and establish some momentum.
Most importantly, BE YOURSELF in your marketing...not someone else. The "Relationship Matrix" should be used as a guide...as a template...incorporate your personality into the mix and have fun with it.
As your skill set progresses you'll adapt this to better suit your specific objectives.
I can't stress this enough, but you're not looking for perfection or to create the "perfect" system. You'll keep chasing that indefinately - the real key here is to get the ball moving. You'll make mistakes...you'll GROW from them. It's with each stumble you become a BETTER marketer.
