subject: SEO Importance through Web Design [print this page] SEO Importance through Web Design SEO Importance through Web Design
Every internet user will have come across good and bad examples of web design. Yet what might not be immediately understood is that whilst a website can be aesthetically pleasing and functional in its web design, it may not be as good from a search engine optimisation perspective.
Which leads to the question; should the creation of a website be carried out by separate specialists in website design, SEO and web development or should a more comprehensive and widely considered approach be adopted?
There is no hiding the fact that web designers, prefer the creation of flash based websites as opposed to more static html offerings, but these flash based websites in particular are a nightmare and perhaps the worst form of website design to optimise.
A basic foundation of SEO for web designers should be present, especially if they are aware of a real possibility that the website itself will then go on to be optimised from a SEO expert. After all the value, potential and growth will be driven by search engine optimisation instead of the web design itself, although this will ultimately have a bearing on the visitors themselves. No matter how optimised and well found in the search engines a website maybe, if the web design is of a poor design or layout then the bounce rate will be extremely high and of little value.
Website design must compliment SEO and vice versa. Website properties such as HTML title tags, META tags and descriptions need to be relevant and concise. Whilst good website design practice will allow search engine optimisation operations for probably the lifetime of the website, poor website design will hinder the type of link building and search engine optimisation that can be carried out on a website.
Any website itself will form part of a client's brand and effective website design can not only emit this but also position this well against competitors in the market and also online. Web design ultimately can help distinguish a website from competitors, which not only makes it more attractive but also far more memorable than it's competitors.
Using a website consultancy and agency will point most clients and websites into the direction of a clear, focused and multi-disciplined strategy that will draw upon web development, SEO and website design. Many clients will consider the best price for each web development technique, but this usually ends up in conflicts of interest between website design and search engine optimisation.
