subject: Free Samples - One of The Most Effective Marketing Strategies [print this page] Free Samples - One of The Most Effective Marketing Strategies
One of the reasons is due to the success of a business are having good product and great marketing strategies. There are thousands of marketing strategies outside there. Most of them convert good results. One of effective marketing technique is giving free product sample to potential customers. The main reason is, when the potential customers are satisfied with the product, it will automatically turn into repeat customers and long-term profit potential is coming on the right path.
Then, why free sample is effective marketing?
Let us summarize with a simple example. There are a salesperson wants to sell deodorant body to a prospective customer. Each of his speech tells about the advantages of the product. One sentence stated that scent of deodorant body and it very comfortable. He also said that the deodorant body lasts for 12 hours. In fact, if after a shower though, it still has a sweet smell as before. How amazing it is!
In short, the salesperson has been successfully delivering on the benefits of its products. Some might have come attracted by what is being offered. However, many consumers are unsure of the explanation is due to lack of evidence. Prospective users are unable to assess the true benefit of perfuming the body. This is because it is a product that needs to smell before making further decisions.
To convince more customers, the salesperson may provide free samples to customers. Do a little spray on clothes and let users appraising. Sure it would be more effective. The salesperson may have huge opportunity to gain sales was also higher. So, the customers now believed on you because explaining with proven product.
Some of peoples might have wrong impression about the free sample technique. They may be looking at giving free samples to adverse business; still the fact is not at all. This is because by giving free samples to customers, it has the potential to market the product even further. Customers can evaluate the evidence of their attempts. Furthermore, satisfied customers will spread the information to others
As a result, by giving free sample it will provide more value to the seller and the prospective customers. Free sample will give customers more confidence and the enthusiasm to look into it. It is actually a win-win situation method.
