subject: How to place your sites high in the search result [print this page] How to place your sites high in the search result
Whether you have a website or some other online business venture, your goals are the same and that's to have specific traffic. To go about this, you must get your site ranked high in the search engines. When you go about SEO the right way, you will get that target audience and that audience will usually be ready to act. If you aren't sure how to go about SEO, then read on and you'll learn what not to do so that you can increase your chances for success.
Your site should be appealing to the search engines, not pushed out completely. This is why it's always important to keep in mind what you shouldn't do, so that you don't end up in a soup. You're about to learn about a few mistakes people make with search engines that hurt their chances of getting good traffic to their websites.
Expecting instant results with SEO will lead you to making a lot of unnecessary mistakes. If can't stay patient until the big payoff then SEO might not be right for you. The outcome of sticking with it will be a boatload of traffic. Everybody wants to be on the first page for a commercial keyword that is in demand. You must be committed to the basics, which many people choose to ignore; link building, adding unique content to your site on a regular basis, and doing onsite SEO.
Faulty internal linking is a huge mistake that even many marketers don't know they are making. You have complete control over your internal linking and need to use that opportunity to make it work in your favor. Not only will your web pages rank higher, which results in more traffic but you will make your site more user friendly to its visitors. This strategy is often overlooked by many as people focus more on the outbound links. But when you put everything in place, you'll see great results. And these aren't short lived results. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Now, probably the most important part of effective SEO is getting incoming links but get too many at once because your site will be penalized for spamming. When a person launches a website, he/she reads that creating thousands of links will get you on the first page of Google. But this doesn't work that way, as search engines like natural link building. Plain and simple, if you have a brand new site and it get hundreds or thousands of links pointing to it right away then Google will sandbox your site and de-index it. So if you don't want your site to disappear from the search engines, build links naturally but consistently.
Remember that flashiness should be avoided, but if you do use images just make sure they have ALT tags. If you can avoid committing these blunders, you'll shoot through the search engine ranks and you'll avoid ever being banned.
