subject: White Hat and Black Hat SEO [print this page] White Hat and Black Hat SEO White Hat and Black Hat SEO
Everybody is talking about page rank and search engine optimization and a lot of services are available in the internet, whether it is a firm or an independent worker search engine optimization should be done in the correct manner.
There are two manners in to go about this new type of marketing strategy, they are the so called White Hat manner and the Black Hat, and from the name itself you can distinguish what separates the two. White Hat manner abides by the standards and the correct procedure that is favorable by the search engines to balance the competition and to give equilibrium out of the billions of pages in the internet. On the other hand, black hat manner does the opposite, and we can call it cheating and I tell you, it won't be tolerated.
To give a better idea of the two this is how it is done.
In the White hat manner, you create advance researches to target your market and follow the guidelines of the search engines and your hosting for SEO, you conduct on page SEO, creating meta tags based on your research and limit the number of element optimization based on what search engines have mandated. For off page optimization, you can create advance link building strategies, utilize high page rank sites and build quality back links given by the core of the sites that you've used.
White manner will take time before you can feel the seo juice and improve your current search engine postioning, it may take three weeks, two months and even a year depending on your market and competition that you have. But if the juice comes it will hit you with a bang and you will be sticky to the pages of search engines for a long time creating high volume of unique traffic and eventually ROI and profit for you.
On the other hand, black hat's on page technique is not favorable by any search engine, optimizing the elements too much and often times, it also includes creating tags the same color that of the background to keep it hidden. Off page black hat is a numbers game you create a substantial number of back links in a short period of time.
Black hat's seo juice can be felt faster just in a matter of days you can be indexed and be on the first pages because of the enormous number of optimization that you have done on page and off page so Google crawler will identify you as the most relevant to the searches.
The Catch
Like any other form of cheating it will come with a price, yes you can be indexed faster and rank insanely faster, however, Search engines know about black hat and they have bots that will crawl your site and your links to see if you are playing it the way it should be. If you have settled for black hat and the bots have identified it and I tell they will find out about it and it is game over for you. You will be slapped in the searches and never be found again. As if you don't exist.
Given the fact above you choose which manner to settle, and hey remember we have a saying "Slowly but surely"
