subject: Loyalty programs need to go beyond just points [print this page] Loyalty programs need to go beyond just points
The successful ones take the reward points aspect as the starting point. Giving rewards and cash-back is not what earns a customer's loyalty and hence business. It's the ability to delight the customer at each interaction, irrespective of the scale of customer base. And that's where the data and touch points from a rewards program come in handy.
At OfferMax (www.offermax.in) we firmly believe that loyalty programs that track the portfolio level metrics and then use these metrics to talk to customers in a targeted way, have a considerable edge over other competing businesses with similar products/services. Our core program works towards helping the merchants not get bothered with the aspects of the loyalty program and focus their energies more meaningfully. We work with our partners to give them support on all aspects of the rewards/Loyalty program management from handling the points accounting to telling them whats happening in their consumer/customer base and finally launching targeted campaigns (and executing the same).
Recent data shows that our assumptions are bang on and partner merchants can see a considerable increase in key customer metrics like spends per visit, visit frequency, x-sell etc.Most Loyalty programs fail because they stop at reward points.
OfferMax is India's Most Powerful Rewards Program. It allows customers to earn rewards, discounts, offers from multiple partners throughout the year. Our merchant partners not only get access to a flexible loyalty program but also get sophisticated tools to improve their efficiency and profitability. OfferMax provides its partners with comprehensive MIS and campaign management tools.
