subject: Teleselling Business: Necessary Ethical Interactive Strategy to Be Successful [print this page] Teleselling Business: Necessary Ethical Interactive Strategy to Be Successful
TELESELLING
Teleselling is an interactive marketing and promotion strategy using the medium of telephone. It is a combination of outbound and inbound telemarketing calls. Outbound calls are for follow-ups, sales and subscription pitches, clarification, surveys, info gathering, etc. Inbound calls are for receiving orders and subscriptions, complaints, inquiries or pledges. It is now common for businesses to adapt this type of marketing to identify qualified leads. Its success can be measured with the number of consummated contacts with prospective clients, the number of attempted phone calls made and consummations or conversions (successful sales and completed surveys, etc.) Guidelines for teleselling covering time to call, recording of phone conversations, manner of use of not listed telephone numbers, etc. have been established by the concerned association.
EFFECTIVE METHODS OF TELESELLING OPERATIONS
Operating a telemarketing call center is not an easy task. Ethical policies are very important because in this form of interactive communication, your telemarketers are not seen visually by the opposite party. So it is necessary that you focus on the appropriate implementation of your mission and vision statements. A company training manual on all aspects of the telecommerce business should be open and transparent with your people. Role playing should be a part of this training. Scripts should be properly laid out, used, practiced and internalized by the telemarketers. The wisdom of using pre-recorded messages for frequently asked questions should also be considered and evaluated.
In order to achieve success in your teleselling business, it is important that you implement a systematic communication training and motivational strategy for your telemarketers. Part of your strategy should be the preparation of a comprehensive business telesales plan which will identify your target markets, products, recruitment criteria for telepeople, compensation, incentives and rewards, measurement and standards program etc.
