subject: Vanity Number: An Interesting Organization Piece [print this page] Vanity Number: An Interesting Organization Piece
A "vanity phone number" is something that many businesses will want to have sooner or later, largely because it adds that little bit of differentiation that makes them stand out from their competitors. It can be an invaluable tool for those business owners that know what to do with it, but there are more than a few who are unable to figure out what to do with something like it.
More people get the wrong notion that vanity numbers are just like any other phone number. However, they can play an essential role in promoting your business and help in brand retention. You can even use it as one of your promotional tools.
The first bit of advice that goes into making the most of a vanity number is to make it easy to remember, but still connected to the business. The catchier and easier it is for customers to remember what comes after 1-800, the more likely it is for customers to remember who to call for their specific needs. The number should also be something related to the business at hand. People who pick a number that has no connection to the business itself are both wasting the number and potentially costing itself business due to people making the wrong assumptions.
Remember that a vanity number is more than just a phone number. While its main purpose is to be reached by customers, it also plays a part that goes beyond that. It can be used as a branding scheme being applied by the company or business. The number chosen should reflect the branding and marketing techniques. This helps create a fuss about the enterprise and gives the impression of consistency.
In addition to this, one should also check if a specific domain name can possibly match the vanity number. This shows consistency in branding and gives the impression that the company knows what it's doing. This also makes it easier for customers to remember when searching for the number or website.
In many cases, it also proves profitable to make the number as catchy as possible. Similar to jingles from advertising campaigns, a catchy number is easier to promote and remember. It also helps make it easier to integrate into an advertising campaign or commercial. As with anything else in advertising and marketing, the easier it is to remember, the higher the chances it will convert the audience into customers over time and exposure.
