subject: Business Usage Of Graphic Design [print this page] Business Usage Of Graphic Design Business Usage Of Graphic Design
Outfitted with a trench coat and a bowler hat, a man is staring into the skyline with a brolly and his trusty attach case comfortably fitted in his hands. This is truly a purely enigmatic image. What one corporation wants is to introduce itself to people hence this image.
The person in the picture is an architect and he works for this new company as their vice president and general manager and according to him, they used this image as a representation of their position in Canadian commerce. Both partners could be construed as exemplifying a late '70s architectural and design ethos which holds that artistic integrity isn't compromised in the slightest by marketing the hell out of it.
No longer is art solely for the purpose of making beautiful artifacts and paintings, art has since been used to promote other concepts like that of commerce. Art is not what it once was. Motor mouthed businessmen, filling their own sails for their mercantile odyssey, but reinforcing their claims with some of the most vivid, trenchant graphic art produced in Winnipeg today.
The partners explained that they proceeded from photography which was their touch stone. Here, they simply created metal etchings, fiber work, lithographs, graphic forms, and silk screens out of their old photographs. In a darkroom in a local architectural firm where they met, these two partners used to work there. It was love, for business, at first sight.
What was lacking in their company was not the sales part but the matter of being a formal institution. The partners once went on a trip to Vancouver where the company was displaying some work at a graphics exhibition. To print out the brochure, they will be needing at least three thousand dollars and another two thousand in backup funds and this five thousand total will be provided by one of the partners.
By making use of a lot of forms of art, graphic, and print, the partners will be able to position themselves as one of the primary competitors when it comes to the commercial industry in Winnipeg. This is not the only thing that they are working on, they have other things to take care of like potatoes which basically pertain to promotional printing, posters, architectural photography and models, logos, T shirt design, coasters, menus, and matchbook covers. The long term work, what will eventually be their red meat, is custom art for the head and branch offices of corporations, lobbies and rooms of hotel chains, government buildings and even trains and commercial aircraft.
Often the two join with the company, outfitting a certain company's offices with huge murals or silk screen serigraphs as well, doing its printed promotional material. When they create something for any particular company, they see to it that graphic design is combined with custom fine art. When it comes to custom corporate art, the industry is very competitive and this is something which the partners have accepted. So they complement this with their graphic work, the fast, steady cash flow stuff. Part of the customers that they have now are part of a huge insurance company, a railroad, hotels, two major Canadian banks, various federal and provincial buildings, and airline companies.
