subject: Business Logo Design - Creating the Right Logo for Your Business [print this page] Business Logo Design - Creating the Right Logo for Your Business
If you are starting a new company, one of the first things you should do is find a way to create a business logo design. Many people overlook this and some people may feel it is unnecessary. People who are starting new businesses are interested in getting the ball rolling. Anything that can get put off, will get put off. This is especially true for small business owners or people opening a business that provides a service.
They may feel that their business should be judged by the service they provide and not by their logo or looks. This is very true. However, if you have a business logo, it can help you in your beginning stages with your marketing. A logo is your identity and it is a lot easier to remember than a name or words. It doesn't have to be fancy or extravagant either.
Take a look at McDonalds. Their logo is just a big M. You can also see it as two golden arches. In any case, it is a simple logo that makes them easily recognizable. Now, we cannot ignore the fact that they had other marketing tactics like Ronald McDonald and Happy Meals with toys in them. Even still, the fact remains that anywhere you see those golden arches means burgers and fries.That works a lot better than just having a simple sign that says "Burgers and Fries Here". When they say a picture is worth 1000 words, that includes logo's also.
So as you can see, investing in a logo is not a waste of time. It actually helps you with your marketing. It works for you so you can work less. Every time someone sees your logo, they will think of your business. It doesn't even have to be your logo. It can be an image that looks like your logo. This will work well for you especially if you are in a market that is saturated. You need a way to stand out and be noticed. Having a logo will definitely do that for you. Your business logo design is your identity. If you are developing a product, your logo should be your top priority.
Let's say you are trying to introduce your own brand of fruit tea to the marketplace. You can definitely save money by printing white labels that say fruit tea and placing them on plastic bottles. However, you would do much better if you took the time to have a logo created. First of all, you would be competing with the other beverage companies that decided to take this step. This would prevent you from having a generic look and it will add value to your product.
Second, you will have an identity, which means you will have something that people can remember you by. The right photo with the right colors will attract people to your product. It is not easy to introduce anything new to any marketplace especially if you are dealing with common products like beverages. You are more than likely dealing with people who have become attached to a particular brand. It will take a lot to convince them to try something new and you will need to do whatever you can to make your new product attractive enough to get their attention.
So as you can see, the right business logo design can help you with any new product or service that you plan to introduce to the public. In today's world, it is a necessary investment. Just remember, when you make a logo, it should be an image that is simple and easy to remember. It should also be something that relates to your product or service. And finally, it should be within the trademark guidelines so you will not have a problem getting a mark for any reason. If you have these areas covered, you can create the business logo design that will give you an identity before you start your marketing.
