subject: The Art of Marketing Your Boutique [print this page] The Art of Marketing Your Boutique The Art of Marketing Your Boutique
We use our visual perceptions to determine value and worth of products and services. This is why marketing can truly be an art. Appealing to the visual sense is as important as your merchandise or your prices. Without good visual marketing, people don't know what to think about you, may not take the time to find out, and will not be able to feel how they need to feel inside to decide to become a loyal customer. Without visual aids, people are not interested in figuring out what you're all about.
Human beings use patterns and visual cues from everything around them to learn from their environment what they can trust, what sustains them, and what makes them happy. We use the same cues while shopping to determine if a store is likely to meet our needs. Using visual displays around a boutique gives you a primal edge over the competition. Understanding the underlying need for display design will help you to create displays that are more effective.
There are many places around your boutique to use valuable visual displays. Of course, you must first think about the power of a first impression. We use first impressions to get a feeling in our "gut" about whether or not we will like something. Is it safe? Is there something about it I don't trust? Has anything in my past led me to think that this is not somewhere I should go? Using fresh and inviting visuals can help to ease these internal fears and make a great first impression.
Think about balancing your displays. Symmetry makes people expect everything to be perfect. This gives them high expectations and the slightest thing could set them off. Asymmetrical designs make people more open to new ideas because they don't know exactly what to expect.
Use patterns such as circles on your slatwall displays gives people a sense of control over the display. You want to avoid perfect symmetry without taking away all sense of pattern recognition. Giving the display balance is a great way to hold interest. Use your slatwall panels to create displays in areas that are lacking in patterns. Cubes, circles, and triangles have been shown to encourage trust. Slatwall accessories can be easily moved around to create different patterns on the walls of your boutique without taking up a lot of space or time.
Using these ideas for your slatwall design and boutique brand image can help you to create a strong, loyal customer base. Keep your visual strategies in mind every time you create a display and you'll hold the interest of your customers for years to come.
