subject: Navigating the Maze of Influence with Targeting Intelligence [print this page] Navigating the Maze of Influence with Targeting Intelligence
The sprawling urban development of the net leads us to consider new options for maneuvering it's many obstacles. Marketers find themselves lost at the heart of it, pondering how to traverse the new landscapes materializing every day. Facebook, the poster child of e-ingenuity, was just one of the new mediums that posited a few questions most marketers could not answer- How do you market in social media? How do you measure return on investment in social media? How do you find social influence? How do you measure it? How do you influence the influencers?
These are all questions that we are gradually uncovering the solutions to, yet roadblocks still remain. Fortunately there is, in development, a technology that targets social influencers and gathers intelligence on them so that you may effectively generate actionable campaigns and move forward with marketing domination of your social media field. As you might have guessed, this technology is called targeting intelligence.
Targeting intelligence can gather, organize, analyze, and rank social influence into a competitive Social Rank. This means you not only know who the top influencers are in your vertical - who to market to, but you have information on your competitors, you have information about the conversations happening about your company online, you have an unfair advantage over everyone else- you have competitive awareness.
Targeting intelligence is the key driving force that will stomp out any hesitancies within the market to move forward on social media investment. What that means is- this technology is going to snowball. Jump on board, learn tomorrows lesson today and gain that competitive edge long before everyone else dose. Be the trendsetter.
