subject: Effective Marketing Methods In Real Estate Investing [print this page] Effective Marketing Methods In Real Estate Investing
Whether you buy or sell houses, your real estate investing business must be driven by marketing that generates leads.
In this article, we cove effective marketing methods to help you sell your houses fast.
Of course, the main assumption when you are marketing is that you have prepared the house for sale. This may involve staging, general cleanup and presenting it in a way potential buyers will get interested.
You need to get a few things in place:
1) Get a real estate investor website
You must have a stage for presenting your properties. A good real estate investing website serves this purpose.
From a good website, you can create description for the house, upload pictures, any documents such as disclosures, comparable sales, etc. You can also present your properties by video virtual tours.
You stage your properties from your website.
A good real estate investing website is recommended at the end of this article.
2) Build a buyers list
A list of people looking to buy properties in your local market is called a buyers list. Once again, you must have a real estate investor website for this to manage the list and send out your emails.
3) Target your market
It is necessary to target your marketing to a geographical region. Target your local area more aggressively and move outwards.
4) Put a human aspect in your message
Do not describe your property like a object. Bring out its uniqueness and how it fulfills the buyers needs.
Show them how unique features help a buyer. Instead of saying located near a school or park, say something like "your kids can walk to the nearby elementary school or play in the nearby park".
You must appeal to the emotional psychology of potential buyers by highlighting benefits rather than features.
5) Target all marketing media
Some people read newspapers, others search on the internet.
Of course the first thing to do is to email the property to your buyers list! These people buy properties in your local market. Do not be surprised if you get your buyers here.
Make sure you post your property in all marketing websites you know, including places like Craigslist, Kijiji, etc.
Make sure not to forget social networking media like Facebook, Twitter, etc.
Target your local newspapers, signs in front of your property, leaflets in your community bulletin boards, bandit signs if your city allows it.
Make sure you provide your website address! From your website, they can join your buyers list.
6) Review your marketing
Always have a way to determine the success or failure of your marketing and to change at a moment's notice.
Remember marketing is a numbers game. Good luck selling your properties!
