subject: Valuable Techniques For Website Landing Page Building [print this page] Valuable Techniques For Website Landing Page Building
One of the biggest reasons that many new IMers fail is because they can't convert drive by traffic into leads or sales. Why is this so rampantly true?
It happens mainly because the IM-er puts more focus into getting traffic than she does on her landing page. Yes it is very important to attract targeted traffic but it is also important to entice that traffic to buy from you otherwise you are just wasting your time. Building a good landing page is very important if you want your online business to succeed. In this article we shall be looking into a few landing page creation tips that give results.
The first thing you need to do is make sure that you are using good buttons on your landing page. Suppose you're selling a product on "dog training" and you have your order links all over the copy (which is completely fine). These links are not usually a distraction from the rest of your page's content.
A highlighted button, however, will show your prospects that they need to take action if they want to buy your product. You need to make sure that the size and color of the button are optimal. The border of your button is also important. Your wording on the button is incredibly important. These things all work together to help you build a button that will get the results you want.
Your landing page needs to have only short paragraphs. That's it. This is very important because the people who visit your site do not want to wade through longer paragraphs--they want easy reading. In fact, your visitors might just get intimidated by looking at the large chunks of content. Your landing page's readability will shoot up considerably if your paragraphs are limited to 2 or 3 sentences. This is your ultimate goal so focus on keeping your paragraphs shorter.
A few good testimonials will assure your visitor that you are legit. Instead of having just random, positive testimonials, only use those that show how the others have achieved strong, measurable results by using the product/service. In other words, numbers speak, which is why you should avoid the hype and explain the facts. Don't post general testimonials that don't talk about the specific benefits that the customer gained from the product. Don't overlook these types of testimonials; they just may improve your conversions. Generally speaking, we can now see that creating an effective landing page is as much about small details as about anything else, which can only be mastered by putting a significant amount of effort in. You might already have a landing page that requires a bit of tweaking here and there, and you'd be ready to go. Be certain that your landing page isn't being taken for granted.
