subject: What is a Minisite Design? [print this page] What is a Minisite Design? What is a Minisite Design?
If you are a company, small firm, or individual offering one product or service you might be a candidate for a minisitre as opposed to a full blown website because, you probably do not require a hundred interior pages. You can most likely tell your story or promote your product in under ten pages and maybe all you really need is one good page. Some larger companies also use minisites by breaking their bigger site into a number of smaller sites. This strategy allows larger companies to get and keep their web visitors focused on one product or service.
Keep in mind that a minisite does not mean your site cannot look awesome and be content rich. Good minisite design will begin with a great header that visually sets the tone and reinforces the company name or reasures the web visitor that this is the place they need to be to solve the problem they need solved or find the product they require.
Your minisite does not need to be static or boring. It can incorporate multi media such as video testimonial or video introduction that quickly explains to your visitors the features of your product or service. You can have a link to your podcast or inocporate a blog like Wordpress to further engage your audience.
Minisites can be quickly and easily designed using templates that will immediately show you how your website can be organized, along wit the look and feel of your site. Keep in mind that using a template does not mean your site will not look unique. The template is just a starting point. Most minisite designers will offer you virtually endless options in terms of color choices and custom graphics that can be included within your template layout.
It is popular today to offer your prospective clients and customers additonal content in the form of ebooks. A professionally produced custom ecover can greatly increase the perceived value or this type of content and the ecover graphic can be easily incoporated into the design of your minisite.
Minisites are very popular with authors, consultants, software sellers, industry experts and other small enterprises that have only one product to sell or service to offer such as: PDF files, digital downloads, audio content, podcasts, or memberships and typically include an aggressive sales page. Finding a minisite designer who can help you effectively present your sales copy can be very important when choosing the right individual or firm. Minisites can usually be designed to get you up and running quickly. Consider this option if your small enterprise fits the niche described and get yourself a beautiful effective web presence now.
A minisite design is great if you want to break down your website into smaller sites. Learn more about minisite templates and ecover graphics.
