subject: How To Promote Your Bricks and Mortar Business By Using Your Website [print this page] How To Promote Your Bricks and Mortar Business By Using Your Website
With the easy availability of e-commerce software, it is possible to set up an online storefront on a small budget, and start a real business that has small overhead costs. Many entrepreneurs already have a physical business, but may be interested in using an online store or website to increase their already-existing business. This article will give you some valuable strategies that you can use if you own a brick-and-mortar business to increase your sales volume and revenue using the internet.Despite the statistics that say billions of dollars are spent every year on products from online businesses, what these stats don't tell you is that even more billions of dollars are spent in stores after people have researched what they are buying online, or after they looked at an online store but decided they wanted to see and touch the actual product in a physical store before purchasing. Following this idea, you can create a section of your website that gives in-depth research about the products and services that your business is offering, so that other people around the world can refer to your website when it comes time for them to do their preliminary research on what they are buying. This can also be a valuable strategy because you can refer people that you meet face-to-face or on the telephone to certain links on your website in order to find out more about your products.Once you have a website, you can use offline promotional methods to promote your brick-and-mortar business and your website at the same time, such as newspaper advertising, local magazine advertising, or radio advertising. This way, people will know about the physical location of your business, yet they will be able to check your website so they can view your products 24 hours a day as well as do research before deciding to make a purchase. You can also create coupons and coupon codes on your website that can be redeemed in person at the store, so that people will print them out and bring them in for a discount. If you are willing to commit an investment into online promotional tools such as search engine optimization or a search engine marketing campaign, you can attract people to your website who are searching online for the products and services that you are offering. You can even use geographical targeting in your marketing campaign, which means that your ads will only show up for people using the internet within a certain number of miles from the location of your business.
