subject: The role and responsibilities of a sales marketing manager [print this page] The role and responsibilities of a sales marketing manager
For building a prospective and lucrative career, jobs in sales and marketingare traditionally considered as an ever green job option. There are huge career scopes in sales and marketing jobs in different sectors, including manufacturing, finance, retail and pharmaceutical sectors. Among all the types of jobs in sales and marketing, the jobs of a marketing managersales are regarded as the most challenging and glorious jobs in the field of marketing and sales. Nowadays services based companies feel the necessity of employing various marketing professionals or sales marketing managerfor increasing their product sales and marketing management.
Sales management is regarded as a very vital component in a marketing management procedure. It actually converts different marketing plans into the marketing performances. Proper sales management is the backbone of a good marketing management procedure. The sales marketing manager in a company has to plan and control the selling attempt of a company. His task does not end with the success of target sales quotas. He is totally liable for bringing the ultimate profits in a business. In addition to that, he at the same time responsible to create a good and reputed image of the company and its services and products. In other words a modern sales marketing manager has to handle the total marketing jobs rather than only selling products.
A sales marketing manager handles the four major areas that include marketingsales, advertising, product promotion and evaluation of business data. He has a responsibility for building the sales organization. He also handles all types marketing jobs on behalf of the company that include preparing and implementing various marketing sales plans in association with the sales department of a company. He is also responsible for managing the budget of a marketing department and conducting research on market and portraying specifications for new service or product.
To hold the post of a marketing managersales in a private company, a person must have MBA degree in marketing. The person who has diploma in marketing is also eligible, but having a MBA degree will help you to get a job with good remuneration. Except the educational qualification, to be a good sales marketing manager, one must have some additional skills or abilities, like outstanding verbal or written communication skills, to work under pressure and a good knowledge of making as well developing innovative marketing strategies.
So, if you have enough zest to face challenges, determination and the ability to handle work pressure then this profession is no doubt the best sales marketing manager option for you that will bring a huge success in your life.
