subject: Weighing Your Options in Local Advertising [print this page] Weighing Your Options in Local Advertising
It's not a wonder that local business owners don't really have a lot of options to choose in advertising. Others even just find it a burden that's why they don't even invest on it. But with what's happening right now, where extreme competition happens in the local business scene, having a business strategy is an element that every business owner should consider.
Today, there are two local marketing options you could choose to use for your business. If you want to go "old school", there's yellow pages but if you want to go modern, you could opt for local search marketing.
Don't know what to employ for your business? Don't worry because I'll help you out in weighing your options.
If you value money or thinking about advertising without spending a lot of money, then choosing one over the other will be a little bit difficult. This is because both of these marketing strategies are really affordable. Price range on a typical ad space in yellow pages is relatively cheap unless you're thinking about buying a whole page for your advertisement.
On the other hand, local search marketing requires no capital (aside from your computer and an internet connection) to start with. All you have to do is subscribe into a local search result subscription and your marketing is up and running. You have to invest on it though on the long run to make it more effective.
So overall in terms of money spent, there's an argument for or against both marketing strategies so it's all up to you.
The other reliable standard that we could use in weighing our options is in terms of efficacy. What local marketing strategy is more efficient? Is it yellow pages or is it local search marketing? Frankly, we could say that local search marketing is more effective in terms of advertising your business because a lot of people are using the internet more specifically using search engines to search for information that they need and because searching for information is free online, then basically we could say that more people would opt to choose using the internet instead of buying yellow pages to search for the information that they need. So in terms of efficiency, it's safe to say that local search marketing is better.
So that's it, hopefully you find this article helpful in weighing your options in choosing what local marketing to use. Good luck!
