subject: Pixar Become Artistic with Custom Printed Clothing [print this page] Pixar Become Artistic with Custom Printed Clothing
Creativity is the only boundary when it comes to using custom printed clothing. Its adaptability make it perfect for almost any situation, be it as part of a business' marketing campaign for exposure, or even just at a hen do or stag do for fun.
Below we look at some of the advantages of custom printed clothing.
Whether it's a zany succession of nicknames on a girl's evening out or a corporate logo, custom clothing clearly identifies members as being part of a greater syndicate, and can create a sense of affinity. In the workplace this is useful for customers to identify staff when they need advice. This can be particularly helpful at big events where large numbers of people would be in attendance, and the need for staff to stand out is paramount.
The most obvious reason for purchasing printed clothing is to improve a company's brand public prominence. This is an extensively used form of marketing and is in force on everything from event stands, customer facing desk staff and music events. Consolidating the company's colours, logo and contact details can all help to build up exposure and even create leads. Of course, it is also valuable to ensure those employees wearing the clothing also reflect the company's brand values.
Wearing business attire or apparel creates a feeling of responsibility amongst employees, by depicting them as a company representative, prompting them to deliver the values and service of their employers. Being easily identifiable also makes them more cautious of stepping out of line and the consequences of doing so.
If you have a powerful, socially popular brand, then printed clothing can also be a means of revenue. The selling of merchandise is a titanic industry in its own right, but this can also be taken advantage of by smaller companies that have a particularly loyal following.
Finally, uniting the appearance of each employee to the business with an uniform or dress code creates a much enhanced appearance of professionalism, and also helps increase confidence with the client. Showing you care about your employees by inwardly investing gives off the belief that you will care just as much for the customer. A prime example is in something as low-key as office cleaning. The distinct contrast in showing up in a company uniform compared to ragged jeans and t shirt is surprising, and unquestionably builds trust.
Academy Award winning animators Pixar Studios showed everybody how to employ branded clothing recently, by designing customised shirts for the production staff working on Toy Story 3. A smart, one-of-a-kind design based around characters from the film was assigned to each department, allowing each group to be easily identifiable from the rest.
This is an exceptional example of the extent to which a business can use custom printed clothing as a way of business promotion, and also as a way of generating unique, marketable merchandise.
