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subject: Guide To Running The Cheapest Voice Broadcasting Campaign [print this page]


Guide To Running The Cheapest Voice Broadcasting Campaign

When it comes to running a voice broadcasting campaign, you have three options to pay for the same pay per live transfer, pay per delivery, and pay per minute. There is no straight formula to decide which format will prove to be the most cost-effective solution for you, as there are several factors to consider. It is very important for you to understand that just because a particular payment system is working great for others; it doesn't mean that it will be prove to be a cheap solution for you as well. Your specific requirements may be different from others. Therefore, the best way is to first study the pros and cons of all the three options and then choose the right one something that matches your specific needs.

Pay Per Live Transfer

As per this payment method of voice broadcasting, you are charged a fixed price for each call. In response to your recorded message, when the user presses the required digit, such as '1', which transfers the call to you, it is considered as one call. In this case, the cost of the call does not depend upon the duration of the call. It means you have to pay the same fixed price for each call whether the call duration is for one minute or one hour. The procedure here is very easy to understand and even the cost is easily predictable. However, if your average call lasts for a couple of minutes only, the fixed price may prove to be a very high amount for you. The pay per click may be a better option in that case.

Pay Per Delivery

As the term suggests, in this payment method of voice broadcasting, you have to pay a fixed price for every delivered message. This method may work best for those who are delivering to a message to answering machines. The cost in this case also is easily predictable. Moreover, as the messages don't take much time to be delivered, you may find the pay per minute less costly.

Pay Per Minute

This payment method of voice broadcasting is not very predictable in terms of cost. It is very difficult to predict cost because of the varying factors, such as connected or system time, rounding, number of decimal digits used, and call timing. There are several pitfalls associated with this method, but in some cases, you may find it the least expensive method.

Because of the complexities involved in the prediction of exact costs, the best approach is to run a trial voice broadcasting campaign first. Try different methods for one month and then choose the one that is the least costly for you.




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