subject: Using Link Exchanges and Blog Carnivals in Your Internet Marketing Strategy [print this page] Using Link Exchanges and Blog Carnivals in Your Internet Marketing Strategy
If you've read our other articles on making money from blogging at home, then you should be aware by now that you're going to be making most of your money through advertising. Advertising depends on one thing, and one thing alone: a high volume of visitor traffic. Increasing the traffic to your website is critically important, and below we'll go over a couple of ways to increase it for your blog and how to involve it directly into your Internet marketing strategy.
Link Exchanges
The basic idea behind a link exchange is to post the link of another blog on your blog, and they will do the same for you. The trick is to get a high-traffic blog to link to your blog.
How can you do this? Well, the most straightforward way is to create a piece of compelling content that other people will want to read, and to get someone to link to it. This can be challenging, but it can also be very rewarding. You could probably achieve this effect by sending email requests to a large number of other blogs, but if you don't have a blog that they find interesting, then you probably shouldn't expect them to link to your blog. With this in mind, make sure to stay within your topic niche.
Blog Carnivals
A blog carnival is basically a widely-read, community link exchange. The particularly great thing about blog carnivals is not that they have high reader levels (they do), but that each visitor to a blog carnival is actually looking for the type of content that you create. By creating great content and regularly submitting it to a blog carnival, you can expect a very large increase in the number of web hits, and thus advertising revenue, that you receive.
While there are certainly other ways to generate large increases of traffic to your blog, these are two of the easiest and most straightforward. Regardless of if you use other methods, such as word of mouth advertising, you should most definitely utilize these great tools.
