subject: The Art of Persuasion for Lead Generation [print this page] The Art of Persuasion for Lead Generation
Thousands of articles have been written about Lead Generation scripts how they should be written and executed; which parts to follow, and how to go about improvisation. But what most Lead Generation specialists forget to talk about is the art of persuasion. Why does Lead Generation put in the time to create a free service for the client? And how does this affect their decision making?
Think about it. When there are free samplers of wine, cheese, juice drinks, or sausages at a market; by the time we have gone back for the third time, we feel compelled to buy their product. This is known as reciprocity. With Lead Generation, the art of persuasion through reciprocity allows us to give something in order to get our customers to agree.
When we know our services as well as we know ourselves, a sense of authority takes over the conversation. Establishing how well you have come to know your client's company as well as your services is a sure fire method of gaining a lead. Lead Generation is all about the confidence to execute and to deliver. If you are not confident in yourself and in the product that you wish to promote, then your attitude may be felt, even through the telephone.
Lead Generation is a job that requires skill. Your English might be flawless, and you might have all your scripts memorized, but there is no use putting in all the hard work if you cannot produce results. The art of persuasion is big on likeability and societal statistics. The more proof you can show to a client, the better your chances of being considered or even picked.
Worried about where to begin? Well, here's the secret, gain confidence in yourself first and everything will follow. Remember to use reciprocity, authority, and likeability to achieve successful Lead Generation.
