subject: Audi CT drivers look forward to Super Bowl fun [print this page] Audi CT drivers look forward to Super Bowl fun
This Super Bowl was a very competitive one, minus the dropped passes by the Green Bay wide receivers. Still, the cheeseheads from Wisconsin found a way to pull it out, and Aaron Rodgers and the team are just in ecstasy after the big championship win. A lot of the auto industry's top contenders were represented during the big game, with CT Audi drivers getting a nice little nod from their brand. The hits were big and the defensive play was outstanding and the commercials were also fun to watch. Man, do I love that eTrade baby. Auto brands dominated the industry representation with huge ad spots that showed off some of the new innovations that are sweeping through drivers' garages. As a result of renewed consumer interest in driving, the marketing spend was impressive for this year's big game, and the commercials were even more impressive. Audi represented one of the big trends that all marketers are defining these days: the presence of an integrated social media campaign. Of course, Weston used A4 dealers were also treated to some visual goodies in the commercials themselves.
The carmaker Audi recognizes the importance of using new and growing communication channels, and there is none bigger channel than social media. CT Audi drivers are sure to interact more with their brand over social media as a result of the new strategy, which called consumers out to help the company showcase some user-generated content in order to win a contest. According to a recent article in USA Today that describes the Audi strategy, "The carmarker, in its fourth Super Bowl with a 60-second spot, will host an Audi Inner Circle social-media contest open to everyone. Audi will seek out and reward its 10 most active' social-media fans before the Super Bowl. It will award glitzy trips and other prizes to the fans whose social-media posts are most original and most numerous. We're trying to use social media to glue everything together,' says Scott Keough, chief marketing officer at Audi of America." If you own a Weston used A4, you should get involved in the online activities of the Audi brand. You could win some big stuff, and we know that you'll at least learn a thing or two. It seems like a lot of companies are still struggling with how to best use social media as a marketing tool but Audi knows the right way.
Ultimately, using social media to the benefit of your company means that you have to engage your customers in a dialogue. Traditional marketing has been more of a one-way channel, with marketers building materials that may or may not get into the hands of the right consumers. With social media, CT Audi drivers get to have a say in how the company runs its business. Think of it as a far more randomized and spread out form of crowdsourcing. Listening to your customers also gives you the opportunity to build strong brand loyalty, which is an important part of keeping Weston used A4 dealers established in such a fickle industry.
