subject: How To Order Marketing Lists [print this page] How To Order Marketing Lists How To Order Marketing Lists
Marketing lists are one of the most valuable tools you can have if you want to generate interest and sales in the products and/or services that your company is offering. Marketing lists are available from a number of different sources. However most companies order their marketing lists - which is usually called a mailing list - from a well established mailing list broker.Mailing list brokers are invaluable sources of advice, as well as being the go-to source for obtaining a highly targeted list that your organization will be able to use to conduct your direct mail campaign. Because brokers work with their lists every day they will usually know who else used the list you may be considering and if it was successful for their other clients. They will also be well aware of how clean it is and the kind of appeal that works best with each of their lists.There are always a number of steps involved when you order a marketing list. However, because the type of list you want and the source of your lists may vary, the steps will vary as well. Nonetheless, there are generally a number of things that will apply to most situations:First, you should plan your list selection well before you plan to do your mailing. You will have to allow a minimum of 2 to 4 weeks between the time you order your mailing list and the time the names are delivered. In addition you should anticipate that it may take a bit of time for the list owner(s) to approve your order.You should know what you want and be specific when referring to your selections. Every instruction you give to the list broker should be complete and in writing.Whatever Marketing lists you order should be requested in a specific format. Some of your options may include microcomputer disk, hard copy, and computer tape, peel off labels, etc.Include the date that you intend to mail your pieces. If any problems arise, communicate any changes to the list broker as soon as you can. In addition, confirm where the lists will be delivered. Do you want them to be delivered to the mailer or would you prefer to receive them? Be specific as to the date and place where the lists will be delivered as well as for every step involved in your mailing.Don't take anything for granted. Work closely with every party that is involved in the list transactions right from the first step. This way you will ensure that few if any mistakes will occur.
