Personality, unique, stylish Nike Air Max marketing strategy is a magic weapon for winning the past ten years, it is this magic, along with the Nike constantly creating new product categories and retail concept.
In fact, Nike's marketing strategy and little unconventional in many ways it is set up Adidas followed a successful example: insist on leading technology, low-cost expansion, a unique corporate image recognition system, the use of big international competition and star of the advertising effect, the product diversification. Nike is also no secret of the development process in the enterprise operation method of the Germans moved here openly apply. But is this series of imitation and learning to come from behind Nike, but Nike also continue to improve with practice, this marketing strategy. For example, in improving the process, the resulting ability to respond to market changes quickly, Nike has become the core competitiveness on the market one.
However, surprising is that Nike does not follow in the product design itself is German. Because the confidence of its own R & D design Nike products are worthy opponents for reference. At the same time, Nike also know, by a classic product training and maintenance of a fixed Air Max 90 market is possible. When the target market for this demand after saturation, and then to achieve the sustainable growth is more difficult. If the status quo, it is very likely to be other brands catch up. Therefore, in order to achieve sustained growth in sales, to be based on market conditions, to forecast the likely consumer demand, product innovation necessary to guide the consumer concept.
Until today, the Nike brand in this regard has been very timely and in place. Periodically, the Nike brand will launch a series of new products, and to give these products a very attractive promotional ideas. By focusing on large-scale promotion of high intensity bombing, resulting in the concept of a strong shock, and also to give the brand of high quality fashion concept.
In short, in terms of Nike's brand marketing strategy, products and markets are complementary and mutually dependent. It is not just image design, advertising and promotional activities as simple communication, but a way of thinking of the resolution, is a resource recycling Air Max 2009 business.
