subject: Learning About SEO [print this page] Learning About SEO Learning About SEO
SEO or Search Engine Optimization is one of today's most popular and in-demand Internet Marketing techniques used in the market. Part of what made it popular is because of its effectiveness in increasing a website's traffic or visitors coming from search engines, such as Google, Yahoo!, and Bing.
Effectiveness of SEO
What made SEO effective is because this is one of the most successful personalized marketing techniques used in the market today, which is an extreme form of product differentiation whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.
According to SEO Philippines experts, search engines are a perfect medium for a personalized marketing due to the fact that users use this as a way for them to quickly find a specific information in the World Wide Web. And it was because of this that several SEM or Search Engine Marketing techniques were developed, and one of the most successful is SEO.
Black and White Hat SEO Techniques
SEO involves a lot of techniques, from on-page SEO that deals with the improvement of websites for search engines, to off-page SEO techniques that involves several techniques and methods of making a website an authority in its market.
But according to SEO Philippines experts, like many other Internet Marketing techniques, SEO also involves a lot of adverse techniques that aims to manipulate the SERPs or search engine result pages of search engines. These techniques are known as Black Hat SEO Techniques.
Whit Hat SEO techniques are methods used in SEO that conforms to the right practice of doing SEO which usually involves making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine's algorithm takes this into account, such as Google's PageRank.
Black Hat SEO techniques, on the other hand, attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
SEO of Today
Today, SEO still remains as one of the most effective Internet Marketing technique used in the market. And according to SEO Philippines experts, as the market continuously grows, SEO will always be one of the most successful Internet Marketing techniques in the market. For more information visit to our site at http://www.myoptimind.com
