subject: Learn How Easy It Is to Use Facebook to Promote Your Business [print this page] Learn How Easy It Is to Use Facebook to Promote Your Business
More and more online marketers are discovering how valuable Facebook can be for promoting their businesses. The way social networking sites are expanding, there's no reason why your business shouldn't reap the benefits of this trend. In order to effectively leverage Facebook for your business, however, you must follow some established guidelines.
Be a Person, Not a Company -Facebook members like to communicate with people like themselves, not a giant corporation with no personal identity. So don't hide behind a corporate identity, but tell your friends and contacts a little about yourself and your background. Keep in mind that Facebook is a social rather than a business network, so its members are there to talk, share and form friendships with each other. That means you should participate in this environment in the right way and engage with people socially. Use Videos Effectively: Facebook allows you to post videos that are directly shared with your fans/friends. What a powerful feature! For example, if your page has 50,000 fans, with the click of a button you can share your video with all of them. Updates continually get put on people's newsfeeds, so any video you post will not be missed by a majority of your fans. By updating your page with helpful videos, you will garner a good response. Make sure to keep your videos targeted at the audience you want, while also being informative and entertaining. The next viral sensation on Facebook could be your video!
One feature you should make use of on Facebook is the vanity url, where you can choose a keyword and create your own url for your page. This is a way to get your keyword ranked highly in the search engines by having it in your url. It's also good to have a Facebook page whose topic can be easily figured out from the title and url. Using a vanity url is an effective way to brand your Facebook page. You should create a dedicated account for your Facebook promotions rather than using your personal account for promoting your business. It's just simpler to stick to the policy of not blending your personal and business interactions on Facebook. So if you want to use social networks to help your business grow, the best approach is to use a dedicated account that's focused entirely on this goal.
In summary, Facebook grows every day and if you want your business to reach its full potential, you need to use the social network to help you with your goals. If you aren't yet using Facebook, you need to change that immediately because the Internet isn't new anymore and Facebook is its new mantra.
