subject: International marketing and sales ensure success and stability of all companies and are growth drivers for small and medium sized firms [print this page] International marketing and sales ensure success and stability of all companies and are growth drivers for small and medium sized firms
Seekirch/Germany, 02/27/2011
With its about 500 million inhabitants in more than 40 countries Europe is relatively small looking at the world as such. Therefore German/European companies of all sizes look into the remaining world's markets to have a broader base for themselves as well as to become more stable and to grow steadily. This is true for every company, anywhere, also in order to be more independent from local economic cycles.
It's economic strength, however, makes Europe one of the leading places in the world.
In order, however, to become successful on foreign markets, especially also in Europe, every company needs a meaningful marketing plan which can be used as a schedule to manage everything relating to marketing and sales and even the whole company.
A living marketing plan furthermore enables the suitable management of all divisions of a company, the choice of alternative ways if the first choice doesn't work as smoothly as expected, and thereby a permanent adaptation of the whole company or individual activities towards the market/s is possible.
To be in a position to quickly analyze individual fields and at the same time lay a basis for a future marketing plan the marketing control loop (more detailed here >> http://www.marketing-und-vertrieb-international.com/en/marketing-and-sales.htm ) is a good starter.
1. Phase: Analysis/Identification
Market research and analysis with regard to the market segments already or to be supplied, potential customers, potential marketing-/sales partners, synergies/alliances, competition, associations, etc.
2. Phase: Preparation/Objectives
From the data collected above (NOT extrapolated from the past !) a first goal setting will be compiled relating to product/s, market segment/s, region, and so on for each company division, This includes written targets resp. plans/agreements for/with the different employees internally as well as externally.
3. Phase: Planning/Implementation
Planning here refers to the individual steps to be undertaken to reach the respective goals. This includes also the marketing mix, i. e. advertising and public relation, including exhibitions, engagement of call centers, web presence, newsletters, CRM-programs, internet site and much more depending on the company's production program.
The implementation follows the elaborated steps.
4. Phase: Feedback and control/adjustment
Market reactions resulting out of the execution are recorded, assigned to the respective field and incorporated now, i. e. possibly revaluation and adjustment of targets for the company as such, the sales channels, competition situation, target figures, and much more
Thus the loop is closed and all available information is used to adjust the respective steps and action.
These activities are provided a thorough pre-information had been given especially suitable also for outsourcing, fundamentally even, if foreign countries are concerned and the company does not yet possess of detailed knowledge in this area. This leads to a considerable gain in time, i. e. the data needed are available pretty soon and can be integrated into a possibly already existing plan.
By integrating international markets/marketing the unhealthy dependence of a company on certain regional economic cycles or major clients is reduced. The company becomes more stable, more broadly positioned and thus more recession resistant. In addition the standing of a internationally working company is more positive for potential or existing clients.
