subject: The Real World Compared to Online Business [print this page] The Real World Compared to Online Business
Many people have a vague understanding of what the computer world is. At Los Angeles Web Studio we figured a way to explain the whole concept of web design, SEO and online marketing in terms of real world. The interent provides benefits by increasing the traffic to your business with less effort then real life but online business is a developing process and it should be continous for success.
In the real world you look around for a place to rent so you can start your business. Ideally you want to be in neighborhoods that have the highest potential for traffic. The same goes with the internet. Initially you will start looking for a host, to provide you a place to run your business. Next, in the real world you will want to get a sign company and come up with a good catchy business name. In the internet, you will find a graphic artist to make you a logo and you will find the best keyword related domain name for you business. So far the two concepts are very similar, with one exception, the cost of opening an internet business is a lot less overhead then the real world, which can become an advantage in months with slow business.
Once you get the location and put up a sign, you will need to make the inside of your business presentable to whatever the business venture is. In the internet world, this is called "content". Just like the real world you will modify your setting as time goes to benefit your clients and business, which is called SEO (Search Engine Optimization). Ultimately both business platforms require new clients to come and return customers to become dedicated visitors.
So now you have a business ready to go but now you need traffic. In the real world you will start putting banners, posting specials, running ads in the local papers and radio. Online, you will do the same with one huge benefit that the real world lacks, the big boys, search engines. Unlike the real world, your connections online become credibility and the more links you have the more authority your site will have and thus higher placement in search engines. Just like the real world you will interact in the internet via social media, forums and blogs. In fact a company will not succeed without any real social networking activity. It's like saying we provide no customer service in the real world yet we always have return customers, it does not work like that. You have to engage your customers all the time to maintain satisfaction at all time.
Unlike the real world you never close down you online business and thus you have 24 hours a day 7 days a week active business. You can make money while you are sleeping and wake up to bunch of client orders and emails. Also, just like the real world, the longer you are in business the more credible you become in your neighborhood and search engines.
