subject: Temecula Website Marketing Specialists Provide Tips for Building a Superior Blog [print this page] Temecula Website Marketing Specialists Provide Tips for Building a Superior Blog
How to have a blog make you profits is a potentially Million Dollar question. After all, a successful blog can attract thousands, if not even millions of readers. Closing just one sale from a reader in the course of a year could lead to substantial profits. There are some big differences between a blog for entertainment and a blog that can truly make you money. If you are new to blogging it may be worth it for you to seek out some professional help, the money you pay an expert will come back to you in the form of sales. Here are a few significant essentials of a profitable blog utilizing content marketing fundamentals...
Connect with Your Readers
You are on a computer, so how do you connect with people and develop a rapport? One of the best ways is by using video! Embedding a professional quality video sets your website apart from others and will make a huge difference. People like to do business with people, not with just words on a page. While proper words are important, a brief video of you will personalize things and help you to attract followers.
Provide Interesting and Valuable Content (The Number One Rule of Content Marketing)
This may seem obvious but it is often overlooked. You must have quality content otherwise no one will even care what you have to say. If you blog is nothing more than a sales pitch, forget about it... You'll need to give away some good content so you can build some credibility. Nervous about giving away your secrets for free? Don't be! Your visitors will appreciate this and become customers.
Make It Enjoyable
If you can figure out how to have a blog be fun, you'll be way ahead of your competition. Too many are boring with facts and figures. Make someone chuckle once in a while and it will pay dividends.
Generate a List
This step is CRITICAL! You must have a place where someone can opt-in at your blog and you can capture their name and email address. If your content is stimulating, then they may subscribe just to be notified of your new posts. However, most often, you'll have to recommend a good offer, such as a free eBook or a useful webinar presentation in trade for the person's name and email address. If you want to survive out there among the sharks, then you better have a big list of prospects. The opt-in form on your blog is how to create that list. Give them something of merit, get their contact data, and then you can put them into your "drip" campaign. That's content marketing at it's finest.
Make Your Articles Keyword Rich
There is a difference between an article and a post. An article is a keyword rich piece of 500-800 words offering valuable information. A post can be a brief 4-5 sentence statement. You need 10-20 quality articles within your blog that are distinctive (you haven't plagarized them from another source). These articles have to target specific keywords within your niche. Now, the other thing you'll have to discover how to do if you want to develop a big list is keyword research. This means learning how to find moderate to high traffic keywords that don't have so much competition that you can never land on page one of a search engine. Achieving this allows people to locate your articles when they search, and viola, that's how they find your blog. Having a keyword targeted domain name doesn't hurt either! This is a topic for another article but suffice it to say that you must learn this content marketing skill if you do not already understand it.
How to have a blog make you money is a challenging task. It will require time, patience, and effort. More than likely you'll benefit from a course or seminar that can teach you how to do this, as it is not a skill that widely known. But most often, if you are active with the chaotic tasks of your business, it is a job that is perfect to outsource.
