subject: The Importance of Backlinks for Websites [print this page] The Importance of Backlinks for Websites The Importance of Backlinks for Websites
Link building is a huge part of off-page optimization for your website. Your website is going to need backlinks if you want to rank on search engines. In the eyes of the search engines, if there are lots of websites online that link to your site, than your website must be very popular, and therefore, rank higher.
Not every website owner has had to build backlinks to their site because people will link to your site naturally. Having someone link to your site naturally means that someone puts a link on their site to your site without you asking for it.
In general, the sites that get links built to them naturally are already very popular or have a large presence on the internet. Most people have websites that are not yet popular or do not yet have a large presence on the internet and because of this, it's difficult to get links built naturally. These sites also need backlinks to get ranked in the search engines and that is why it is important for webmasters to learn link building techniques.
Link building is a time consuming process and it takes some time and effort to learn effective link building techniques. Backlinking requires an understanding of how the search engines spider, rank and index links. Some popular link building methods are; blog commenting, profile backlinks, forum posting, social bookmarking, article marketing.
Blog commenting involves finding blogs related to your websites niche and making comments on those blogs including a backlink to your website.
Profile backlinks are when you create profiles on web forums and place your link inside the profile.
Forum posting is when you start new threads on a form and create a short article related to your service, and post that message on the forum. Forum posting can also be commenting on an already existing thread, and including a link to your site in that comment.
Social bookmarking is done by creating an account on a social bookmarking site, and then, bookmarking your website along with a description of what the bookmarked site is about. Social bookmarking is a popular form of social network advertising, because all of your friends can view your bookmarked sites, and this can help your site grow virally.
All the methods described above are quite time consuming but can certainly be done on your own. In the interest of improving their own websites, many webmasters will outsource their backlink work to SEO companies. Outsourcing backlink work is an easy way to get backlinks and saves the webmaster time, so they can focus on improving their own sites.
