subject: How to Transform Your Website Into an Authority Site [print this page] How to Transform Your Website Into an Authority Site
There are many factors that come into play if you want to establish an authority site and succeed with it. The authority site model does not appeal to many people probably because they are not overnight successes, and developing these sites really requires a high degree of commitment. Therefore, the million dollar question is how can you do something like this.
Hopefully you are already taking advantage of what social media marketing has to offer. If you play your cards right, then you can use those sites to engage in relationship marketing. The main point about these sites is you cannot be an absent part of the equation, and that means interacting with your market. Talk about impressive - we have seen authority site with insane numbers of pages, and all of them have excellent content on them. So as you can imagine, your market will be wanting big things from you. You will be putting yourself on the line; we just want to be clear about that. Avoid getting too wrapped up in all the work, but if you like the market then it is not work at all. But it is not hard to give that kind of information to your visitors, and when you do they will keep coming back for more.
RSS is really great for many reasons, so encourage people to sign up for updates. These are great tools because they help you in so many ways with marketing your site. So make it easy for your visitors to subscribe to your site through RSS, because it will send you a lot of new traffic and ultimately make your site an authority.
If you want to gain the most trust you can, then you really should consider letting people know who you are. If you are brave, then shock people by telling them your address and even providing a phone number. Going a step further, your visitors will appreciate seeing a picture of you, too. You should also have a social presence, and that will further help you out. You do want to be different as well as be an authority for your market.
Building an authority site isn't easy, but it's something you can accomplish if you put your mind to it and follow the above guidelines consistently. It doesn't really matter what niche you're targeting and how big your goal is; what matters is that you get started and take some action -only then it will be possible for you to see long term results from your efforts. Go ahead, start applying what you've learned here and become the next authority site in your niche.
